The Smarter Way to Build Bundles
📦 Build bundles from funnel logic, not leftover inventory, Meta adds new ad controls and Reels metrics, and more!
Howdy Readers 🥰
In this newsletter, you’ll find:
📦 Funnel-First Bundling Wins
📲 Meta and Instagram Add New Ad & Content Controls
🏆 Ad of the Day
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📦 Funnel-First Bundling Wins
Most brands treat bundles like inventory puzzles: stack SKUs, set a discount, ship it.
But high-AOV growth doesn’t come from what’s inside the box; it comes from why the box exists in the first place.
To scale, you need to build bundles backwards: start with the funnel narrative, then align the bundle to the belief shift happening on that page.
That’s how you get bundles that don’t just convert, they compound.
🧭 The 3 Bundle Types (Built by Funnel Intent)
1. Reinforcement Bundles (Comparison Pages)
If your landing page is built around decision paralysis, your bundle must remove friction. Pick your top SKU + top proof driver and frame it as “the one pros pick.”
2. Expansion Bundles (Problem-Solution Flows)
Here, the core product is already desired; the bundle widens your AOV window. Stack products that solve follow-up problems and raise perceived completeness.
3. Identity Bundles (UGC/Quiz Pages)
These convert on lifestyle relevance. Frame the bundle like a badge: “This is what people like you choose.”
The Missed Multiplier: Post-Purchase & LTV
Funnel-first bundles don’t just raise AOV. They create stronger onboarding sequences, smarter upsells, and higher repeat alignment.
Most brands burn LTV because the bundle story dies after checkout.
From Theory to Execution
Case example: A clean skincare brand swapped its generic 3-step bundle for a narrative-aligned “Sensitivity Starter Set” after shifting its lander from product-focused to problem-led.
Result: +21% AOV, +17% CVR, and a 23% lift in second-purchase rate.
That’s what happens when the product matches the page.
UGC That Matches Funnel Flow
Need creatives that sync with comparison, pain, or identity landers?
Insense delivers 20+ raw assets per creator, with lifetime rights and remixable formats for any funnel stage. You can book your free strategy call and get $200 for your first campaign.
📲 Meta and Instagram Add New Ad & Content Controls
Meta and Instagram rolled out new tools and insights this week, from stricter control over AI ad copy to new performance metrics on Reels. Meanwhile, Adam Mosseri clarified that long captions don’t boost reach, even as meme accounts exploit them.
The Breakdown:
1. Meta’s Restricted Words – Advertisers can now block certain words or phrases from appearing in AI-generated ad text. This joins existing branding controls like logos, colors, fonts, and tone, helping brands avoid generic or off-brand AI phrasing.
2. Instagram’s Retention & Skip Metrics – Creators now get a Retention chart showing when viewers drop off during a Reel. View Rate is also being replaced by Skip Rate, which shows how many users swiped away within the first 3 seconds.
3. Mosseri on Long Captions – Instagram’s chief confirmed longer captions don’t affect reach, though they may help with storytelling. Meme accounts have been using long, unrelated captions like car manuals to trick detection systems into avoiding repost penalties, sometimes boosting reach by 30%.
Meta is giving advertisers and creators more transparency and control while clarifying myths around reach. The changes reinforce a simple truth: AI can assist with scale and insights, but authentic content and strong hooks still drive performance.
🏆 Ad of the Day
What Works
1. Bold headline focus - The line “Made for Results” is short, confident, and aimed directly at performance-driven buyers. It positions the product as a tool for serious outcomes rather than just another bottle, which helps justify value to people who prioritize function over form.
2. Visual reinforcement with product setting - Placing the shaker in a gym-like setting with weights in the background signals that this product belongs in a fitness lifestyle. The context instantly clarifies its use and aligns it with an audience that sees training gear as part of their identity.
3. Simple feature callouts - The bottom line highlights, “easy to grip design,” “rounded base,” and “double-wall insulated stainless steel” offer practical reasons to buy without overwhelming detail. This makes the decision easier and faster for shoppers who want to understand the benefits at a glance.
Final Takeaway
This ad shows how fitness and lifestyle brands can win by merging bold emotional positioning (“results”) with simple proof points that remove hesitation. The mix of aspirational messaging and practical features balances inspiration with trust, which is key in crowded markets like health and fitness.
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