The Second Funnel Stack
đ§How Smart Brands Convert Without a Product Page, YouTube Expands Creator Tools, and more!
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In this newsletter, youâll find:
đ§ How Smart Brands Convert Without a Product Page
đĄ YouTube Expands Creator Tools
đ„ Ad of the Day
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đ§ The Second Funnel Stack: How Smart Brands Convert Without a Product Page
Most buyers donât buy the first time they land. They orbit. Wander. Get distracted. Then suddenly convert from a Reel, an email, or even a saved Story highlight two weeks later.
You didnât lose them. You just didnât build their second funnel.
The Product Page Isnât Broken. Itâs Bypassed.
Heatmaps prove it: most users donât even scroll halfway down a product page. Instead, they start a self-guided tour across content:
UGC videos â for peer proof
Reels â for benefits in motion
FAQs â to resolve the last objections
Emails â to reaffirm choice
What used to be linear (ad â PDP â buy) is now spatial. People build their own sequence using fragments of your content.
The Second Funnel Stack
Every high-performing DTC brand now builds around the product page using these five pillars:
Emotive Hooks: Use casual but charged UGC like âOk wait, explain this againâŠâ or âBro, I thought this wouldnât work either.â
Layered Objection Handling: Donât cram all objections in one ad. Use different surfaces:
TikTok for skepticism
Email for price resistance
Carousel for product complexity
Multi-Intent CTAs: Not everyone is ready to buy. Use CTAs like:
âSee how it comparesâ (exploratory)
âWhat it did in 7 daysâ (proof-seeking)
âReady to switch?â (action-oriented)
Native Endpoints: Sometimes, the buy doesnât happen on your site. Build conversion intent into DM replies, TikTok comments, or pinned highlights.
Persistence via Storylines: Instead of repeating the same claim across ads, treat each asset as a chapter. Guide users to collect all 5.
With so many creative layers, how do you know which piece actually creates an emotional imprint or CTA memory?
Neurons lets you pretest visual fragments for attention, message recall, and interaction flow so every asset in your funnel is high-impact before you ever run spend. You can book your free demo with Neurons here and build your pre-tested second funnel now!
Final Insight: In 2021, the ad was the pitch. In 2025, the ecosystem is the pitch. If youâre not building a second funnel, your competitors already are.
đĄ YouTube Expands Creator Tools with Easy Promotion and Multilingual Support
YouTube just rolled out a wave of updates to help creators promote content, engage audiences through Shorts, and localize global content, all from within the app itself.
Integrated Promote Tool: Creators can now run ad campaigns directly from the YouTube app, without needing to open Google Ads. From a videoâs playback screen, you can launch promotions, track performance, and set goals like growing subscribers or boosting traffic.
Shorts Feed Gets Creator Post Alerts: YouTube will now notify Shorts viewers when a creator also has a new Post update, making it easier to cross-promote across formats. These alerts show up in the Shorts feed and let users interact without leaving the video stream.
Multilingual Thumbnails Coming: A new update will allow creators using YouTubeâs auto-dubbing feature to upload region-specific thumbnails for dubbed versions. This means more tailored visual content for different language audiences, helping boost clicks and international growth.
Why it matters: YouTube is reducing friction for creators to grow their audience and revenue, offering direct in-app promotion, better cross-format discovery, and new localization tools. As global reach becomes more important, features like regional thumbnails and native Shorts-post integration could be key to scaling visibility with minimal effort.
đ„ Ad of the Day
What Works:
âFeel 20 years younger for $1.13 per dayâ is a high-impact hook. It quantifies both the benefit (feeling younger) and the cost (just over a dollar). That red, hand-drawn circle adds urgency and emotional emphasis; it mimics what someone might do when circling a must-buy deal on paper.
The layout separates two core products: Prostate Health and Nitric Oxide Booster. Each supplement gets its own benefit column, which makes the stack feel purposeful, not random.
Stronger bladder, sexual wellness, blood pressure, circulation, every claim hits a real, tangible benefit that aging men care about. No fluff, no buzzwords, just âwhat it does for meâ in plain English.
The design leans clinical (white background, structured fonts) but pairs it with bold, red accenting that triggers urgency and male-coded energy.
Broader Insights:
This is direct-response marketing done right: a bold promise, a low price, a focused pain point, and a quick path to action. For men 45+, it removes shame and replaces it with control.
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