The Rewrite that Replaces you
đ§ How to turn AI theft into discoverability, How platforms are powering seasonal growth, and more!
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In this newsletter, youâll find:
đ§ The LLM equity heist: How to turn AI theft into discoverability
đ How platforms are powering seasonal growth
đ Ad of the Day
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đ§ The LLM Equity Heist: How to Turn AI Theft Into Discoverability
Letâs be blunt: AI is stealing your traffic, your ideas, and your authority.
You built the moat. Wrote the content. Earned the backlinks.
Now the model takes your sentences, paraphrases them into a âhelpful summary,â and sends the user off with zero credit. The SEO community calls it âcontent decay.â But this isnât decay, itâs expropriation.
Every time ChatGPT, Gemini, or Perplexity rewrites your content without attribution, itâs quietly extracting your equity and selling it as its own expertise.
The Hidden Cost of Being Quoted by AI
The irony is that the more trustworthy and high-performing your site becomes, the more likely it is to be rewritten.
Youâre training the machine to replace you. Your articles, FAQ pages, and comparison tables are the data fuel that generative systems use to sound authoritative, and they donât even link back.
The result?
Topical authority gets detached from brand authority. You remain the source of truth, but the machine becomes the source of trust.
From Theft to Leverage: The New Game
The smartest operators arenât trying to stop the rewrite. Theyâre using it.
With the SEMrush AI SEO Toolkit, you can now track how your brand is represented inside AI answers, what phrases, tone, and sentiment are being attached to your name across ChatGPT, Google AI, and Perplexity.
This is visibility intelligence for a new layer of discovery, the layer you canât see from Google Analytics. Itâs not about chasing rankings. Itâs about recovering ownership of your ideas before they calcify into someone elseâs narrative.
You can start with SEMrush AI SEO Toolkit and find out which AI platforms are quoting you without credit, and how to reclaim that authority for good.
Engineering Discoverability from the Theft
Once you know where youâve been paraphrased or omitted, you can strategically refeed the system:
Publish clarifying data-backed articles that reassert authorship around high-risk topics.
Add structured data and entity tagging so your brand remains visible in retraining loops.
Create proof-of-origin signals (citations, timestamps, corroborating pages) that improve your odds of being the retained version of the truth.
In short: turn every stolen insight into a breadcrumb trail that leads back to you.
AI doesnât just redistribute visibility, it rewrites reputation. The brands that treat AI as a competitive content layer, not a parasite, will win compound authority.
You canât fight the rewrite, but you can profit from being the source that powers it. This isnât an SEO update, itâs a visibility awakening. And the next cycle belongs to those who measure, monitor, and monetize what the machines take.
đ How Platforms Are Powering Seasonal Growth
From YouTubeâs billion-view Halloween boom to Pinterestâs data-backed holiday rush, every major platform is shaping how people create, celebrate, and spend. YouTube amplifies artistry, Reddit fuels community planning, Pinterest drives purchase intent, and LinkedIn transforms marketing measurement.
The Breakdown:
1. Reddit drives participation with early and active planning - On Reddit, 66% of users celebrate Halloween and 50% plan to spend, making it a primed space for timely, targeted ads. With conversations spiking 5x before October 31 and users 40% more likely to host gatherings, early brand engagement can influence real-world behavior.
2. YouTube dominates Halloween with over 1B makeup views - YouTube has become Halloweenâs creative epicenter, hosting over 1 billion views on SFX and makeup transformations. Shorts transitions, trend-based sounds, and the rise of âoddly satisfyingâ removal videos keep viewers hooked through visual storytelling and shared seasonal culture.
3. Pinterest fuels shopping intent with data and automation - With 76% of users shopping Black Friday or Cyber Monday, Pinterest blends inspiration with action. Product badges improve conversions by 18%, while automated campaigns cut CPAs by 7.5% and boost checkouts by 60%.
4. LinkedIn redefines success with measurable business outcomes - LinkedInâs new framework urges marketers to move beyond CTRs, prioritizing revenue, qualified pipeline, and customer lifetime value. Using tools like Insight Tag and Predictive Audiences, B2B teams can connect engagement to ROI and scale campaigns with precision.
Together, these platforms reveal how digital ecosystems now blend creativity, community, commerce, and measurement. The future of seasonal marketing lies not in single campaigns, but in synchronized, data-powered storytelling across every consumer touchpoint.
đ Ad of the Day
What Works:
1. Sensory Intimacy as a Hook - The close-up of skin and gold creates a tactile, almost sacred moment that feels personal, not posed. It draws you into the experience rather than showing from afar. Shoot jewelry like emotion, proximity creates desire faster than sparkle does.
2. Language That Feels Like Energy - âAdd abundanceâ replaces transactional verbs like âshopâ or âbuyâ with a ritualistic one. It turns the act of purchase into self-expression. Replace commercial copy with identity-based language, people buy energy, not objects.
3. Minimalism as Confidence - One line, one pendant, one gesture, itâs visual restraint used as authority. Thereâs no clutter, no push, just certainty. In luxury or spiritual verticals, silence sells; less information equals more belief.
This ad transcends fashion and sells a feeling of self-actualization. Itâs not about jewelry; itâs about identity, ritual, and energy alignment, and thatâs what makes it magnetic.
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