The LEGO Stack Model
📐How Smart DTC Brands Scale Landers Without Rebuilding, IAS and DV Bring Attention Tracking to Snap Ads, and more!
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In this newsletter, you’ll find:
📐 The LEGO Stack Model: How Smart DTC Brands Scale Landers Without Rebuilding
👁️ IAS and DV Bring Attention Tracking to Snap Ads
🚀Ad of the Day
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📐 The LEGO Stack Model: How Smart DTC Brands Scale Landers Without Rebuilding
You don’t scale a brand by designing more pages; you scale by designing smarter systems. The fastest-growing DTC brands aren’t making new landing pages every time. They’re remixing. Reusing. Stacking pre-tested blocks like LEGO bricks into high-converting layouts on demand.
This is the LEGO Stack Model, and it changes how your team builds, launches, and learns at speed.
1. Modularity > Creativity at Scale
If your CX or growth team still needs to ask design to build a new PDP or promo page, you’ve already lost the promo window.
Modular systems shift your landing page from an asset to a platform. Each section — hero, bundle, UGC, offer bar, FAQ, urgency insert- becomes a conversion block you can plug into new drops, flows, or tests.
Operators don’t reinvent layouts. They remix winners.
2. The LEGO Stack: Block Types That Compound
Here’s how top brands organize their modular system:
🧱 Core Blocks – Hero, CTA, product highlights, mobile nav
🧱 Trust Blocks – Reviews, press logos, expert quotes
🧱 Persuasion Blocks – Comparison tables, FAQs, ingredient callouts
🧱 Performance Blocks – Timers, BOGO carousels, urgency strips
🧱 Affinity Blocks – Creator UGC, identity-specific hooks, gifting logic
Brooklinen uses a stack like this across seasonal drops: same structure, new theme, new copy, zero delay.
To scale this across your team, document your stack once in Guidde so anyone, from CX to media, can deploy a lander without second-guessing placement or flow. You can access the Guidde’s Free Extension here and record your way to automating processes.
3. Speed-to-Live = Conversion Advantage
With a stack in place:
A promo page goes live in 2 hours, not 2 days
Testing cycles compress from weekly to daily
Offer variations get spun up before the trend dies
The bonus? You maintain brand consistency while testing at speed, and stop wasting bandwidth on layout debates.
4. From Pages to Playbooks
A high-functioning stack becomes a modular library. Over time, your brand accumulates:
Top-performing review blocks for social vs search
Creator UGC variations by platform
Bundles vs subscription swaps based on AOV segments
Gifting versions with identity-first framing (e.g., “For Dads Who Travel”)
You’re not just launching pages, you’re storing memory.
Why it matters: The LEGO Stack Model turns creative chaos into predictable performance. Instead of debating page structure, your team iterates faster, scales cleaner, and launches smarter. The result? More launches, less waste, and landing pages that evolve like a product, not like design projects.
👁️IAS and DV Bring Attention Tracking to Snap Ads
Snapchat now supports attention measurement from two major players. IAS and DoubleVerify have both launched tools powered by Lumen’s eye-tracking insights to assess how viewers engage with Snap ads.
The Breakdown:
1. IAS launches predictive attention with Lumen - IAS introduced a first-to-market solution for Snap ads using Lumen’s eye-tracking data. Their system maps ad placements against predictive models to estimate attentive seconds per thousand impressions.
2. Attention data comes from modeled heatmaps - Lumen builds attention models by observing large participant groups in controlled settings via webcam. The resulting heatmaps guide IAS’s predictive engine to estimate likely user focus in Snap ad placements.
3. DoubleVerify adds viewability and “Attention Index” - DoubleVerify combines ad exposure metrics like screen share and view time with Lumen’s eye-tracking signals. It introduces an “Attention Index” to benchmark creative performance across categories.
Both IAS and DV are unlocking a new layer of clarity into Snap ad performance by combining modeled attention heatmaps with existing viewability signals. This gives marketers richer insights without needing intrusive tracking or extra SDKs.
🎥 Ad of the Day
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2. Hierarchy + Microcopy Build Trust - Every callout is encased in a clean, blue-outlined bubble, subtly evoking scientific labeling or dermatologist notes, which triggers trust.
4. Founder's Halo Effect - “Founded by 11x world champion surfer Kelly Slater” isn’t just a flex, it activates the halo effect. Consumers associate Slater’s discipline, peak performance, and outdoor exposure with authority on what skin really needs.
Broader Insights
Contrast effect: Dirt vs. clean visuals heighten product impact. Message priming: Blue shapes + clinical phrases = subconscious trust activation. Micro-proof stacking: Instead of one big claim, four bite-sized proofs win belief.
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