The lag that chokes Q4
đ§ When Creative Strategy Dies in Post-Purchase, Amazonâs AI Creative Studio & Best Buy Ads Expansion, and more!
Howdy Readers đ„°Â
In this newsletter, youâll find:
đ§ The lag choking Q4
đ ïž Amazonâs AI Creative Studio & Best Buy Ads Expansion
đ Ad of the Day
If youâre new to ScaleUP then a hearty welcome to you, youâve reached the right place along with 50k+ CEOs, CMOS, and marketers. Letâs get into it, shall we? Oh! Before you forget, if someone forwarded this newsletter to you, don't forget to subscribe to our newsletter so you never miss out!
Together with Hubspot
Claude for Marketers: 60+ Prompts That Do the Heavy Lifting
Streamline your marketing with 60+ Claude prompts built to save time, spark better content, and surface new growth opportunities.
Actionable Claude strategies to boost output across your funnel
Faster content creation, sharper insights, and smarter dashboard builds
Real examples from marketers using Claude to scale results
A framework to plug Claude into your daily workflows
Donât just keep up with AI, start making it work for you.
đ§ The hidden lag that chokes Q4
Marketers treat logistics like a wall. But itâs actually a lever. Post-purchase isnât âops territoryâ, itâs the second half of the sale.
If the moment after purchase feels like a downgrade, youâve just spent $60 CAC to deliver disappointment. Every touchpoint post-checkout (confirmation, shipping, delivery) either reaffirms the decision or starts the refund timer. And once the dopamine fades, youâre no longer selling a product; youâre managing regret.
So the question is: why are you still letting the most retention-leveraged moment run on warehouse defaults?
The Most Profitable Brands Architect Their Post-Purchase Like a Campaign
You donât need more TikTok hooks; you need a better shipping narrative.
Tracking is media: The highest open rate email in your funnel is the shipping confirmation. Are you using it to drive your next action?
Delivery is a brand moment: The unboxing experience isnât just packaging, itâs where brand affinity compounds or collapses.
Inventory speed changes upsell logic: If you can ship a variant in 3 days, you can unlock smarter post-purchase offers without risking confusion or delay.
Retention doesnât start at the second order. It starts the second they hit âPlace Order.â
BFCM is Weeks Away. Make Sure Your Inventory Isnât.
Your competitors are panicking. Their BFCM stock is still on a ship. Portless lets you fulfill inventory directly from your factory in 6 days, cutting lead times by 90% and unlocking instant cash flow, faster upsells, and same-day shipment triggers. You can get a custom quote for your brand before your next order bottlenecks your funnel.
Why This Matters
Your marketing funnel doesnât end at purchase, it either accelerates or decays. And if your post-purchase experience feels like a generic email and a delayed box, no amount of pre-click brilliance will save you.
Retention isnât just CX. Itâs creative continuity, with inventory built in.
đ ïž Amazonâs AI Creative Studio & Best Buy Ads Expansion
Amazon Ads has launched a powerful agentic AI tool to help advertisers create professional-quality ads in hours, while Best Buy Ads is expanding its retail media network with new programmatic capabilities and in-store advertising opportunities.
The Breakdown:
1. Amazon AI-Powered Creative Partner - Amazonâs Creative Studio now includes an agentic AI that acts as a full creative strategist, producing storyboards, multi-scene videos, and display ads with music and voiceovers.
2. Data-Driven Ad Concepts - Using Amazonâs retail insights and foundation models like Nova and Anthropic Claude, the AI analyzes shopper signals and brand data to create ad concepts tailored to product strengths and audience interests.
3. Best Buyâs Programmatic Expansion - Best Buy Ads is broadening its ad tech capabilities with custom audience targeting across DSPs like The Trade Desk and Google DV360, plus a self-serve platform that adds real-time campaign management and reporting for off-site channels.
4. In-Store Takeover Campaigns - Best Buy Ads now offers a âtakeoverâ package across its 1,000+ U.S. stores, placing brand messages on exterior signage, checkout displays, and in-store TV loops to capture shoppersâ attention at multiple physical touchpoints.
Amazonâs new AI creative partner slashes the time and cost of producing high-quality ads, giving businesses of all sizes access to premium creative capabilities. Best Buyâs expanding retail media network, both online and in-store, adds fresh programmatic tools and physical advertising options.
đ Ad of the Day
What Works and Insights
1. Big joyful energy - The womanâs huge smile and playful pose instantly broadcast delight, making the snacks feel fun and shareable. Her excitement sells the product as an experience rather than just a bag of chips. Feature real, expressive faces to transfer emotion and create an immediate positive association.
2. Clear limited-edition hook - The bright yellow âLimited-Edition!â badge adds urgency and exclusivity, nudging quick action. Itâs small but high-contrast, impossible to miss against the earthy colors. A concise urgency cue can lift conversions without heavy copy, perfect for seasonal or special releases.
3. Simple, tasty offer framing - âGet the Snack Packâ clearly spells out the bundle, chips and popcorn, while the olive oil detail hints at a gourmet upgrade. It balances indulgence with a healthier twist. Keep the headline short and descriptive so viewers instantly understand whatâs inside and why itâs special.
This ad radiates celebration and scarcity, blending vibrant human emotion with a crisp call to action that makes trying the product feel like a limited-time party.
Advertise with Us
Wanna put out your message in front of over 50,000 best marketers and decision makers?
We are concerned about everything DTC and its winning strategies. If you liked what you read, why not join the 50k+ marketers from 13k+ DTC brands who have already subscribed? Just follow this.
At ScaleUP, we care about our readers and want to provide the best possible experience. That's why we always look for ways to improve our content and connect with our audience. If you'd like to stay in touch, be sure to follow us EVERYWHEREđ„°
Thanks for your support :) We'll be back again with more such content đ„ł