The best offers don’t discount
🧩Your BFCM offer is dangerously outdated already / The offer strategy no one’s using, Facebook and Google roll out major AI upgrades, and more!
Howdy Readers 🥰
In this newsletter, you’ll find:
🧩 Discount Fatigue Is Real And Most Brands Are About to Learn It the Hard Way
🛍️ Facebook and Google Push AI Deeper Into Shopping
🏆 Ad of the Day
If you’re new to ScaleUP then a hearty welcome to you, you’ve reached the right place along with 50k+ CEOs, CMOS, and marketers. Let’s get into it, shall we? Oh! Before you forget, if someone forwarded this newsletter to you, don't forget to subscribe to our newsletter so you never miss out!
Together with Insense
3 ways to beat Meta Andromeda with diverse modular UGC
Andromeda’s update just changed the game for ad creatives, and most brands don’t even realize it yet.
The algorithm now quietly flags look-alike creatives as duplicates, killing performance before your ads even reach the auction.
Here are 3 ways leading eComm brands are staying ahead:
1. Increase creative diversity with more faces: Andromeda now demands variety. Reusing the same creators, tones, or aesthetic signals triggers instant fatigue. Bring in a wider pool of creators to inject new personas, energies, and visual identities into your mix.
2. Build modular UGC systems, not one-off videos: Turn each creator collab into dozens of unique hooks, angles, and CTAs. Modular content ensures you always have Andromeda-approved variations ready to test.
3. Scale output with Partnership Ads: Use creator-led ads to boost engagement, reset fatigue signals, and run ads directly from influencer accounts - especially now that Meta is favoring Partnership Ads.
Join leading DTC brands using Insense to scale diverse, modular, Andromeda-ready content.
With 70K+ vetted creators across 35+ countries, creators apply directly to your briefs - and you get modular UGC delivered fast with lifetime usage rights.
Expand creative diversity now!
Book a free strategy call by November 28 to get $200 towards your first collab!
🧩 Discount Fatigue Is Real And Most Brands Are About to Learn It the Hard Way
It’s already the second week of November. If your Q4 offer still revolves around “25% sitewide,” you’re not late, you’re exposed.
Every inbox is about to flood with urgency. And every PDP, SMS, and Instagram ad is going to promise savings. But customers aren’t just looking for discounts, they’re looking for reasons to care.
And right now, most brands are pushing the same recycled offers in every channel, instead of building an offer architecture designed to convert across contexts.
The Problem: Discount ≠ Offer
A discount is a price drop. An offer is a reason to buy now, in this channel, under these conditions. Smart brands know that a 25% code is not the offer, it’s just the wrapper. The offer is:
“Ends in 2 hours” on SMS
“Buy 2, get 1 for gifting” on PDP
“Choose your free mystery product” in the email
“New customer exclusive” on paid landing pages
Offers win when they create urgency + clarity + differentiation, not just when they lower the price.
The Mid-November Fix: Layer, Segment, Sequence
If you’re late to building this, don’t panic. Start small but smart:
Layer your offers by channel
PDP: bundle-based logic or gift thresholds
SMS: timed drops, limited redemptions
Email: audience-specific offers, not general blasts
Segment by intent
Returning customers get unlocked perks (“We’re waiving your shipping because you’ve shopped with us 3×”)
First-timers get clarity (“Here’s what 90,000 people chose as their first order”)
Sequence with purpose
Map your offers across 5–6 campaign waves, not just one BFCM drop
Escalate urgency, change hooks, reward repeat opens
⚠️ One Risk You Can’t Afford: Offer Abuse at Scale
When urgency spikes, so does fraud. Mass redemptions, discount loopholes, and promo-code abuse silently drain your margins.
That’s why Chargeflow is offering $10,000 in free chargeback automation this BFCM, to protect your revenue as you scale volume. Use code BFCM10K to claim your offer and keep your data clean. You can claim your $10K offer here.
Bottom Line: The Offer Is the Product
In Q4, what you sell is how you sell. Smart offer architecture isn’t about being clever; it’s about being prepared. And by week two of November, that means adapting now, or watching your performance die in a sea of sameness.
🛍️ Facebook and Google Push AI Deeper Into Shopping
Facebook and Google rolled out major AI upgrades that streamline how people discover, compare, and buy products. Facebook is enhancing Marketplace with new social, AI-assisted, and checkout features. Google is pushing deeper into agentic shopping with conversational search.
The Breakdown:
1. Facebook Marketplace Collections - Facebook now lets users save listings into Collections and invite friends into Marketplace chats to browse and coordinate purchases, which turns second-hand shopping into a shared Pinterest-like flow without adding extra steps for the buyer.
2. Facebook AI Buyer Assist and New Checkout - AI-generated questions now guide buyers on what to ask sellers, especially for bigger items like cars, while the updated checkout shows full costs upfront for shipped orders and sends clearer tracking updates.
3. Google’s Conversational Shopping - Google’s AI Mode delivers image comparisons, prices, and inventory from its 50 billion product Shopping Graph, adapting results to whether the user needs inspiration or side-by-side analysis and reducing the need for manual filtering.
4. Google’s Agentic Calling Tools - Let Google call contacts nearby stores for stock pricing and promotions, and returns a clean summary, while Google’s price tracking can auto buy items through Google Pay once they hit the user’s budget after a quick confirmation.
AI is shrinking the gap between discovery and checkout by automating the most tedious parts of shopping. Facebook is tightening the second-hand buying loop while Google is building a full AI-driven shopping layer across search and local availability. These shifts pull more purchase journeys directly into platform ecosystems.
🏆 Ad of the Day
What Works:
1. Luxury tension through lighting - The backlit glow transforms skincare bottles into cinematic objects, a subconscious cue borrowed from luxury retail lighting. It creates scarcity tension: if the light feels exclusive, the deal must be fleeting. The dramatized shadows trigger a reward-seeking impulse under pressure.
2. Color psychology of urgency without chaos - Instead of red, the usual urgency trope, the ad uses black, white, and gold, invoking prestige urgency. It’s the “private sale” palette: scarcity cues that elevate, not cheapen. It appeals to the self-image of a discerning buyer, not a bargain hunter.
3. CTA simplicity as dominance cue - “Sign up now” in a black box is a visual command, not a request. Surrounded by luminosity, it becomes the anchor of certainty, the only thing left to do. It’s not persuasion; it’s closure.
This ad turns discount psychology into desire theater. Every detail reframes “sale” from scarcity to sophistication, proof that even urgency, when dressed in elegance, can sell aspiration without shouting.
Advertise with Us
Wanna put out your message in front of over 50,000 best marketers and decision makers?
We are concerned about everything DTC and its winning strategies. If you liked what you read, why not join the 50k+ marketers from 13k+ DTC brands who have already subscribed? Just follow this.
At ScaleUP, we care about our readers and want to provide the best possible experience. That's why we always look for ways to improve our content and connect with our audience. If you'd like to stay in touch, be sure to follow us EVERYWHERE🥰
Thanks for your support :) We'll be back again with more such content 🥳