Test Detail, Scale Big
🚀Unlock Growth with Creative Feature Testing on Your Website
Howdy Readers 🥰
In this newsletter, you’ll find:
🛠️ Unlock Growth with Creative Feature Testing on Your Website
🛒 AI Meets Shopping: From Perplexity to Google’s AI Sales Assistant
🎯 Facebook Introduces Frequency Controls for Engagement Campaigns
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🛠️ Unlock Growth with Creative Feature Testing on Your Website
Insights from Arijan Janes
Many brands fail to leverage one of the most powerful tactics for websites: feature testing. By introducing and testing creative features, brands can refine their user experience and unlock exponential growth. Here’s how to turn overlooked website elements into conversion powerhouses.
1️⃣ Test Micro-Banners on Collection Pages
Small changes can lead to big results. Add ‘mini-banners’ across collection or product pages to convey time-sensitive messages or incentives. These banners can:
Highlight limited-time offers or discount codes.
Promote bundle or Build-Your-Own-Box (BYOB) deals.
|Display glowing testimonials or reviews.
Why It Works: Mini-banners are unobtrusive yet impactful. They provide immediate, contextual value without disrupting the browsing experience. Brands that use testimonials in banners have seen an increase in conversions by up to 20% (TrustPulse).
Pro Tip: Run A/B tests to determine the messaging that resonates best. Tools like Neurons AI allow you to pre-test banner designs before they go live, offering actionable insights to maximize their impact. We’re talking 73% increases in CTR and 20% jumps in brand awareness when brands optimize their visuals ahead of launch.
2️⃣ Add ‘Toggle-On’ Free Gift Features
A toggle button allowing users to activate free gifts gives them a sense of control and ownership. Instead of auto-applying the gift, let shoppers consciously choose to redeem it. This small action can enhance perceived value and create FOMO.
Why It Works: A study by Nielsen Norman Group shows that interactive website elements significantly increase engagement. During peak shopping seasons like BFCM, toggles create urgency while making users feel like they’re unlocking something exclusive.
Execution Tip: Pair the toggle with countdown timers or stock indicators to emphasize scarcity.
3️⃣ Educate Before Selling
For high-consideration products, use pop-ups, hover-over elements, or banner carousels to educate your audience before asking for a purchase. For instance:
Explain the benefits of your product in bite-sized visuals or videos.
Offer quick comparisons against competitors to demonstrate value.
Case Insight: Brands that incorporate pre-purchase education see an average lift of 15% in purchase intent (HubSpot). Testing educational content on conversion-critical pages can reveal what persuades hesitant buyers.
4️⃣ Test Scarcity-Based Visual Cues
Scarcity triggers action. Features like “Only 2 left in stock!” or progress bars showing limited availability motivate faster purchases. Run tests with different urgency levels to find what clicks with your audience.
Execution Insight: Use tools like Google Optimize to A/B test different scarcity messages or designs. Metrics like dwell time and conversion rates can guide your decisions.
Website feature testing is an untapped goldmine for most brands. By experimenting with micro-banners, interactive toggles, educational content, and scarcity cues, you can discover what truly drives engagement and conversions for your audience. Tools like Neurons AI ensure your tests are backed by neuroscience-driven insights, letting you refine your creative choices before launch and avoid wasted opportunities. Test, tweak, and thrive—because innovation always pays off.
🛒 AI Meets Shopping: From Perplexity to Google’s AI Sales Assistant
Insights from The Verge and SER
AI is reshaping the way we shop, making the process faster, smarter, and more personalized than ever. With platforms like Perplexity and Google rolling out innovative AI-driven tools, the e-commerce landscape is witnessing a transformation that caters to modern consumer needs. From instant product discovery to seamless purchasing experiences, these advancements are setting the stage for a new era of online shopping.
The Breakdown:
1️⃣ Perplexity’s AI Shopping Tools: Perplexity’s new “Buy with Pro” feature allows Pro subscribers in the US to purchase products directly within its AI search engine, using saved shipping and billing details. Pro users also gain access to AI-written product summaries, a Snap to Shop feature for image-based searches, and free shipping on Pro purchases.
Meanwhile, non-subscribers can enjoy AI shopping cards for detailed product insights. Perplexity’s merchant program further empowers sellers with shopping trend data and higher product visibility.
2️⃣ Google’s AI Sales Assistant: Google is testing an AI-powered sales assistant integrated into search results. Spotted by Brodie Clark, this feature allows users to engage in a chat that delivers product results directly based on free listings data.
Accessed via a “Shop” call-to-action link, the assistant pulls tailored results for specific brands or retailers, though it’s unclear if participation is automated or opt-in during its beta phase.
These innovations demonstrate how AI is making shopping more intuitive and personalized. While Perplexity focuses on direct purchases and detailed product insights, Google’s sales assistant emphasizes conversational commerce for product discovery. Together, they represent a new era of seamless, AI-driven e-commerce.
🎯 Facebook Introduces Frequency Controls for Engagement Campaigns
Insights from Jon Loomer
Facebook’s latest update brings frequency controls to Engagement campaigns, offering advertisers the ability to fine-tune how often users encounter their ads. This feature, already available for Awareness campaigns, adds another layer of precision to ad delivery.
The Breakdown:
Advertisers can access this feature by selecting “Video Views” under the Engagement objective and choosing “Maximize ThruPlay views” as the performance goal. This activates the Frequency Control option, with two choices:
Frequency Cap: Sets a hard limit on the number of times a single user can see an ad.
Target Frequency: Averages the number of times users are exposed to the ad over a set period.
Requirements to Use Target Frequency:
A lifetime budget.
A minimum 7-day campaign schedule.
No use of bid strategies.
If these conditions aren’t met, advertisers can still apply Frequency Caps to control ad exposure.
Why It Matters:
For the first time, Engagement campaigns within the Auction buying type can leverage frequency controls. While these controls limit Facebook’s algorithm, they’re invaluable for advertisers aiming to avoid oversaturation and maintain campaign effectiveness for specific goals.
This update gives marketers more control over how audiences experience their ads, enabling better engagement management. Testing will be critical to balance ad exposure and campaign performance, ensuring that frequency settings align with broader advertising objectives.
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