Technicals To Turn Sales Magical
🚀 Elevate Your Meta Performance with These 5 Technical Tweaks
Howdy Readers 🥰
In this newsletter, you’ll find:
🎯 Top Tips to Drive Sales on TikTok Shop
🌐 Google’s Revised Privacy Strategy for Online Tracking
🔍 Google Enhances Local SEO with ccTLDs and Phases Out URL Shortener
TOGETHER WITH MODASH
You’ve been working on an influencer campaign for weeks. Creators have been picked. Terms negotiated. Contracts signed. Briefs sent.
And now, 50 creators will begin publishing content about your brand. You’ll be glued to your phone to save and collect Story posts, Reels, and in-feed posts. To add insult to injury, you must also document the performance metrics for every post.
Who’s got time for that?
Modash automatically captures all content to a dashboard. It tracks performance metrics like views, reach, impressions, engagement rate, clicks, and links. Best part? Creators don’t need to authenticate.
Instead, there are two ways to set up tracking:
Specify hashtags, mentions, keywords, or tags, and Modash will collect all relevant posts.
Specify handles of creators only and Modash will collect all the content they publish in a given timeframe.
Get your influencer marketing HQ up and running today.
META
📈 Elevate Your Meta Performance with These 5 Technical Tweaks
Insights from Jake Abrams
When optimizing your Meta ads, focusing solely on creative content isn’t enough. Strengthening the technical foundation of your marketing strategy can lead to significant performance improvements.
Here’s how to optimize your Meta performance without creating more content. Let’s break down the five critical areas you need to focus on 👇
1. Enhance Data Integration Tools:
Move beyond the standard Shopify/Meta CAPI integration. Utilize advanced tools like Bloutout, Elevar, Aimerce, or Popsixle to improve event capture and user matching quality.
2. Leverage Detailed User Actions:
Track more than just purchases. Include events like add-to-cart actions and landing page views. More data points provide better signals to platforms like Facebook, helping them identify the right audience more accurately.
3. Streamline Retargeting Efforts:
Avoid wasting budget on low-quality 1-day-view conversions in your retargeting campaigns. These often occur without the influence of your ads. Focus on retargeting strategies that drive genuine user engagement.
4. Invest in Proven Ads:
Allocate at least 60% of your budget to ads that have already demonstrated success. While testing new creatives is important, ensure the majority of your spend supports high-performing ads to maximize efficiency.
5. Simplify Campaign Structure:
Consolidate your campaigns to provide clearer signals for Facebook’s machine learning algorithms. A streamlined campaign structure helps the platform utilize your budget more effectively by targeting the right customers.
The takeaway?
Optimizing the technical foundation of your Meta marketing strategy can significantly enhance performance. Integrate advanced data tools, leverage detailed user actions, streamline retargeting efforts, invest in proven ads, and simplify your campaign structure to set your brand up for success. Implement these changes and watch your Meta ads achieve new heights!
GOOGLE SANDBOX
🌐 Google’s Revised Privacy Strategy for Online Tracking
Insights from Social Media Today and The Privacy Sandbox
Google has redefined its approach to online privacy, introducing an updated strategy for its Privacy Sandbox and opting not to eliminate tracking cookies.
The Breakdown: