
Howdy Readers 🥰

In this newsletter, you’ll find:
🎯 Supercharge Q4 Ads: 5 Advanced Strategies for Higher Conversions
📊 Meta and LinkedIn: Contrasting Q3 Performance Dynamics
🔗Google Introduces Business Links for Enhanced Search Ad Engagement
TOGETHER WITH WONDERADS
Myth 🙅♀️ : TV advertising is only effective for big brands with BIG budgets.
Truth 🙌 : TV advertising is for companies of all sizes AND budgets.

If you are a small business thinking about ways to increase sales this holiday, it’s time to consider TV advertising. Millions of Americans regularly tune in to watch live sports, must-see reality shows, and popular holiday movies on different streaming and linear platforms.
Through TV, you can reach your target audience in a powerful way–all from the comfort of their living rooms.
That’s why Kevin O’Leary (yes, that Kevin from Shark Tank!) teamed up with the leading TV advertising platform Tatari to help grow businesses like yours. Tatari has scaled over 300 brands through its proprietary technology. Together, they created WonderAds, powered by Tatari!
With WonderAds, you can build brand awareness and drive sales with:
Affordable rates
Cutting-edge technology
Trackable campaign performance.
Learn how to use TV advertising to grow your business!
Q4 ADS
🎯 Supercharge Q4 Ads: 5 Advanced Strategies for Higher Conversions
During Q4, DTC brands face intense competition. Beyond basics, implementing advanced ad strategies can help break through the noise and drive conversions. Here are five impactful strategies to boost your Q4 performance.
1. Leverage Dynamic Creatives for Micro-Segmented Audiences
General segmentation is insufficient for peak periods. For Q4, consider creating micro-segments tailored to behaviors, interests, and purchase motivations, like “eco-conscious gift buyers” or “early-bird discount seekers.” Serve specific ad variations to each group, adjusting visuals and copy for a seamless, personalized experience.
Pro Tip: Check out this free Q4 Guide to plan your Q4 Success!
2. Optimize by Targeting Off-Peak Hours
Most brands saturate peak hours, especially during high-demand Q4 periods. Testing non-traditional hours (e.g., late-night or early-morning slots) can lower CPMs and access a less-cluttered feed. Targeting niche time slots helps optimize the budget and reach high-intent audiences with less competition.
3. Use Predictive Analytics to Allocate Resources
Instead of reactive adjustments, predictive models can help you prepare. Analyzing historical data, seasonal trends, and competitor behavior allows brands to pre-emptively adjust budget and creative allocations. This strategy minimizes underperformance risks by focusing on high-performing elements before peak periods.
Execution Steps:
Step 1: Define which metrics you want to optimize (e.g., ROAS, CTR, or CPC).
Step 2: Use tools like Google Analytics’ predictive metrics or Meta’s Audience Insights to analyze engagement patterns.
Step 3: Create testing pools around predicted top-performing creatives.
Step 4: Run A/B tests on formats based on the predictive model, adjusting budget allocation based on results.
5. Tailor Formats to Each Platform’s Culture
Platform-specific optimization boosts engagement, especially during the holidays when audience expectations are high. For example, try festive UGC on Instagram Stories, native-feeling videos on TikTok, or professional images on LinkedIn. This ensures ads feel natural within each platform, driving higher conversions.
Pro Tip: Partner with creators who understand each platform’s tone, allowing you to tailor content accordingly. Use Platforms like Insense for quick-turnaround creator UGC, as it helps keep creative fresh by offering ready-to-use video ads within 10 days.