Stop Wasting Ad Spend
🚀Save your Meta budgets from burning without results
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In this newsletter, you’ll find:
🚀 Boost Your Facebook Ads Performance
🔍 The AI Search Showdown: OpenAI vs. Google
🚀 Reddit Introduces Lead Generation Ads with Zapier Integration
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FACEBOOK ADS
🚀 Boost Your Facebook Ads Performance
Insights from Deividas Tokaris
Are your Facebook ad campaigns underperforming? It’s time to shift from endless testing to strategic scaling. Here are five common mistakes that could be draining your ad budget and how to fix them.
1. Stop Passive Optimization
Passive account optimization can lead to missed opportunities and wasted ad spend. Many advertisers set their campaigns and forget to actively monitor and tweak them based on performance. This approach can result in underwhelming results and inefficient use of your budget.
Action Plan:
Early Termination: Halt tests once they reach 1x the checkout price. This ensures you’re not overspending on underperforming ads.
Key Metrics Focus: Prioritize CPC and CTR for optimization. These metrics provide a clearer picture of ad performance.
Cost Management: Discontinue tests with high CPC or low CTR. Focus on ads that deliver value for money.
Optimal Spend: Aim to spend around 1x CPA for best results. This keeps your budget in check while seeking profitable returns.
2. Consistent Creative Testing
Creative is the backbone of any successful ad campaign. However, inconsistent testing methods can lead to unreliable results and wasted resources. A structured approach to creative testing ensures you get the most out of your efforts.
Action Plan:
Uniform Testing: Test all creatives in the same manner to minimize variables. This creates a controlled environment for accurate comparisons.
Structured Approach: Maintain one ad set structure and swap creatives if needed. Consistency in testing methodology leads to more reliable data and better decision-making.
3. Use Scaling Tools
Most advertisers focus heavily on testing, but scaling is where the real growth happens. Effective scaling techniques can dramatically improve your ad performance and maximize your budget.
Action Plan:
Budget Boost: Increase ad set budgets by up to 70% every 24 hours. Gradual increases help maintain ad stability while scaling.
Budget Optimization: Use Campaign Budget Optimization (CBO). This tool allocates budget to the best-performing ad sets automatically.
Manual Bids: Implement manual bidding for better cost control. This allows for more precise management of ad spend.