Social Proof for Numbers through the roof!
🚀 7 ways to Revamp your social proof strategies for more sales
Howdy Readers🥰
When brands ask for product reviews exactly five minutes after delivery… 😂🤣
In this newsletter, you will find:
🤩Social Proof that actually works
🎩Ogilvy's Hat-Trick For DTC Dominance: Aim, Learn, Imagine
🤩SOCIAL PROOF THAT ACTUALLY WORKS
Social proof makes all the difference but if you don’t do anything different to sustain that impact, it’s just going to be another brag that will not convert to sales. So what can you do?
Here are 6 tried and tested strategies that set these brands apart from the crowd:
📹Media Matters: Nestig's Noteworthy Narrative
Nestig, a children’s furniture retailer, has mastered the art of utilizing earned media as a form of social proof on its e-commerce platform.
Star Power: A clever 5-star rating system and a prominent display of customer reviews offer instant validation to potential buyers.
Crowd Counts: Displaying the number of reviewers, Nestig adds weight to the ratings. Hundreds of positive reviews are far more convincing than a few.
Media Mentions: Nestig amplifies its credibility by showcasing quotes from respected publications like Fast Company, Babylist, and What to Expect.
Nestig's use of social proof exemplifies how leveraging earned media can significantly boost consumer trust and conversions.
🗣️Recommend with a Twist: Flo Living's Finesse
Flo Living elegantly employs social cognition in its product recommendations, offering a refreshing take on social proof in eCommerce.
Curiosity Capsule: A vanishing pop-up as given below piques visitor interest, leveraging a common pain point or desired solution.
Testimonials Triumph: Real customer testimonials offer tangible evidence of the product's effectiveness.
Repeated Exposure: Flo Living uses the mere-exposure principle, regularly notifying visitors about recent purchases, thereby kindling curiosity and potential engagement.
Affiliate with Creators: With social engagements at an all-time high, creators talking about your brand can make all the difference while ensuring better sales. To make the most out of your this approach check out Upfluence to invite creators from their database and make Affiliates your biggest revenue channel!
Product recommendations, when done right, can build trust and significantly boost sales in eCommerce.
❤️ Human Touch: Chewy's Cherished Compassion
Chewy’s empathetic approach toward its customers illustrates the power of a humane touch in business.
Unexpected Kindness: Offering a refund and condolences to a customer whose dog passed away, Chewy displays exceptional empathy.
Community Building: Such actions inspire customer loyalty, with Chewy transforming buyers into a supportive community.
Quick and Caring Responses: Prompt replies to customer reviews ensure a stellar customer experience and mitigate any negative perceptions.
Emphasizing empathy in business can significantly elevate customer loyalty and foster a trustworthy brand image.
😇Cause Crusaders: Chewy's Charitable Choice
Chewy's commitment to social responsibility provides powerful social proof that resonates with conscious consumers.