Sneaky Sales Mistakes to Fix Now
🚀 Holiday Sales F* Ups That Hide in Plain Sight
Howdy Readers 🥰
In this newsletter, you’ll find:
👀 Holiday Sales F* Ups That Hide in Plain Sight
🎥 Boost Video Ads with GenAI and Creators
🛍️ Google and Snapchat Unveil New Ad Tools for Retailers and Brands
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HOLIDAY SALES
👀 Holiday Sales F* Ups That Hide in Plain Sight
The holiday season is the busiest time of year for marketers, but with all the hustle, it’s easy to overlook critical mistakes that can cost your brand both revenue and reputation. These hidden f*** ups often sneak by, causing damage right when your brand needs to shine the most. Let’s dive into the top holiday sales blunders you might be missing—and how to fix them before it’s too late.
1. Mismanaging Inventory Levels
One of the most common yet hidden mistakes is not forecasting inventory properly. It’s tempting to overstock, but without clear sales data, this can lead to deadstock. Conversely, understocking leads to lost sales opportunities. Brands that use predictive analytics for inventory forecasting report a 32% reduction in stockouts and overages. Use data-backed forecasting tools to align inventory with actual demand.
2. Ignoring Cart Abandonment Solutions
Cart abandonment is rampant during the holiday rush, with an average of 70% of carts being left behind. The f*** up here? Not implementing dynamic retargeting and personalized email campaigns to recover these lost sales. Studies show that personalized emails targeting cart abandoners can recover up to 15% of lost revenue. Invest in retargeting solutions that dynamically adapt to your customer’s behavior.
3. Failing to Address Chargebacks Early
Chargebacks may seem like a backend issue, but they wreak havoc on holiday sales profits. Every chargeback is a potential loss of revenue, but more importantly, chargebacks tarnish the trust between you and your customers. Chargeflow, an automated chargeback management tool, helps brands prevent chargebacks before they happen.
By utilizing AI to detect fraud and automatically compiling evidence for disputes, Chargeflow users see up to a 67% win rate in chargeback disputes. Plus You'll only pay for chargebacks they successfully recover for you. If you don't find it useful, you can easily uninstall it with just one click. There's no risk in trying it out. So sign up now as they’re offering $10,000 in free managed Chargebacks until the end of the year.
4. Overlooking Personalization in Holiday Campaigns
Many brands focus too much on broad messaging, forgetting that personalization is key to higher engagement. Personalized holiday campaigns—whether through emails or ads—are proven to deliver up to 5x higher open rates and click-throughs. Tailor your offers to different segments of your audience to stand out in an overcrowded marketplace.
5. Ignoring Post-Purchase Engagement
The holiday season doesn’t end at checkout. Brands that fail to nurture customers post-purchase miss out on building long-term loyalty. Send follow-up emails, offer exclusive discounts, or encourage product reviews. Personalized post-purchase engagement leads to a 25% higher repeat purchase rate.
Holiday sales come with their own set of hidden challenges. Avoid these costly mistakes by being proactive, data-driven, and customer-focused. Stay ahead of potential f*** ups, and your holiday sales will thrive.
META
🎥 Boost Video Ads with GenAI and Creators
Insights from Meta
At Advertising Week 2024, Meta announced new tools to enhance video ad performance with updates to generative AI and creator marketing.
The Breakdown:
60% of time spent on Instagram and Facebook is now video, with Meta introducing a Video Tab on Facebook for easier exploration of Reels, live streams, and other videos.
1 million+ advertisers used Meta’s gene