Signals Costing Sales

🚀Stop Losing Sales with Bad Signal

Howdy Readers 🥰 

In this newsletter, you’ll find:

🚨 Stop Losing Sales with Bad Signal

🛍️ Snapchat and Gen Z Shoppers: Creators Drive Purchases

🎯 How Retailers Can Mitigate Supply Chain Risks for the 2024 Holiday Season

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AD PERFORMANCE

🚨 Stop Losing Sales with Bad Signal
^{Insights from Jake Abrams} 

Did you know poor signal accuracy could be draining $200,000 from your brand every month? Even if your creative, landing pages, and offers are perfect, without optimized signal transmission, you’re leaving money on the table. Let’s explore the four main reasons why this happens and how 8-figure DTC brands can turn things around by maximizing signal quality.

1. Poor Event Accuracy

Meta relies on high-quality event data to target the right audience accurately. If you’re in paid social, you likely know about the Conversion API (CAPI), which uses server-side data to match users better.

Brands using advanced tools often see:

• Better attribution
  

• Lower customer acquisition costs (CACs)

If you’re a 7- or 8-figure brand, don’t settle for a basic CAPI setup—it’s the minimum, not the max.

2. Wasted Spend on Existing Customers

Many ad accounts waste spend on customers who would have bought anyway, especially for subscription-based brands. To fix this:

• Differentiate between recurring customers and new acquisitions
  

• Use custom conversions for “new customer purchases”
  

• Track cost-per-new customer

This helps you understand whether your ads are truly driving new sales, rather than taking credit for purchases that were going to happen anyway.

3. Missing Retargeting & Email Audiences

You could be losing 15-20% of email revenue because your site isn’t identifying returning visitors. By implementing identity resolution tools and integrating them with your email platform, you’ll:

• Add more people to abandoned cart (AC) and browse abandonment (BA) segments
  

• Send more AC and BA emails
  

• Drive more revenue from email flows

The better you can identify returning visitors, the more effective your offers become.

4. Lack of Predictive Lifetime Value (LTV)

To supercharge your signal, consider optimizing for predictive LTV. By feeding LTV data into Meta, you’ll:

• Target customers with higher long-term value
  

• Create columns in Ads Manager for pLTV and PLTV ROAS