Set them Right, Sell them wide
🚀 The perfect Ad structure to ensure you sell more than ever before!
Howdy Readers 🥰
In this newsletter you’ll find:
🚀 Set them Right, and Sell them wide!
🎯 Facelifting the Apple Vision Pro: A Paradigm Shift in Shopping
🔥 New Market Dynamics: Bluesky vs. Pinterest's Growth
SIMPLIFY ADS
🚀 Set them Right, and Sell them wide!
A significant portion of Direct-to-Consumer (DTC) marketers, about 87.9%, are known to overcomplicate their ad structures. However, a simplified and effective structure has proven successful in driving sales. Here’s an overview of the same:
🪝 Initial Attraction (0-3s):
Begin with an engaging hook or highlight a relatable pain point.
Immediate Engagement: Use compelling visuals or statements.
Relatability: Address a common issue your target audience faces.
Capture attention quickly and establish relevance.
👀 Agitate the Problem (4-8s):
Briefly intensify the issue to make it more pressing.
Emotional Connection: Build empathy and urgency.
Problem Emphasis: Make the problem feel immediate and significant.
Create a sense of need or urgency for a solution.
🙌 Highlighting Benefits/Solution (8-25s):
Present your product as the solution.
Solution Clarity: Clearly articulate how your product solves the problem.
Benefit Focused: Emphasize the positive outcomes of using your product.
Showcase your product as the ideal solution.
🗣️ Incorporate UGC/Reviews (25-35s):
Use User-Generated Content and reviews for authenticity.
Social Proof: Leverage testimonials and real-life experiences.
Trust Building: Enhance credibility with genuine customer feedback.
Reinforce your message with real-world validation.
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💸 Presenting the Offer (35-40s):
Conclude with a compelling offer.
Attractive Offer: Make a compelling and clear proposition.
Call-to-Action: Encourage immediate action or response.
Motivate viewers to take the next step towards purchase.