The 29% ROAS improvement really showcases how value optimization beats volume targeting when AI can predict spending behavior. Meta's partnership integrations with AppsFlyer and Adjust for flexible reattribution windows is a gamechanger for app marketers who've been fighting attribution drift. The 20% reduction in mismatched audiences means less wasted spend on users who already converted through other channels.
The 29% ROAS improvement really showcases how value optimization beats volume targeting when AI can predict spending behavior. Meta's partnership integrations with AppsFlyer and Adjust for flexible reattribution windows is a gamechanger for app marketers who've been fighting attribution drift. The 20% reduction in mismatched audiences means less wasted spend on users who already converted through other channels.