Sell Smooth Like Butter
🚀 Google Want's You To Sell More This Season | X Increase Ad Safety | TikTok Push In-stream Shopping
Howdy Readers🥰
When 'Mark as Unread' is your favorite button after a campaign launch. 🙈📧
In this newsletter, you will find:
🧠Brain Waves: Decoding Cognitive Overload in the Buyer's Journey
🤩 Gear up with Google’s NEW Holiday Guide
🛍️X Partners With IAS while TikTok pushes In-stream shopping!
Why hiring influencers is hurting your brand and how this “direct to creator” framework is getting brands 4.5x ROAS…
Not all influencers are made equal. When you “hire influencers” from a talent agency or an influencer marketplace, you’re shortcutting the most important part - building authentic relationships.
You can’t “hire for” a relationship.
If you study the best brands such as Lululemon, Gymshark, and Sephora - you will find that they all went “direct to creator” in their approach. That is, they spend time building real relationships with creators before the posting & sales conversation starts.
Back when they did it, it used to cost $80,000/year to have a full-time team member run this system for you. But today, with tools like SARAL, building direct-to-creator relationships has become easier and faster than ever before.
You’re able to find untapped creators using their unlimited search engine, automate your outreach/shipping/reminders and other “operations” work, and track performance metrics once they post.
We’ve struck a special deal with them where you get a 14-day free trial + concierge onboarding.
You don’t pay until you see the value. Claim your tailored onboarding >>
🤩 GEAR UP WITH GOOGLE’s NEW HOLIDAY GUIDE
With the holiday season coming up, Google has just released its’ new Holiday Recommendation Guide which is a Bible for brands and advertisers.
Why should you care?
Nearly 74% shoppers are planning their purchases way ahead of the holiday season, so, it's important to gear up with updated (ad) features from Google to stay up-to-date, test the waters, understand the potential and strategize for Q4 campaigns.
What’s new?
Here are the updates you can bank on in Q4:
Say Hello to Product Studio(US only):
Google introduces a new suite of AI powered tools called Product Studio which help you enhance and create HD holiday product images, edit backgrounds, increase image resolution, all at no extra cost.
Bridging the Store & Merchant Centre: Brands can now seamlessly manage their product feeds and more by simply integrating their Shopify/Woocommerce/Wix/PrestaShop store to the Merchant Centre.
The Importance of Product Diagnostics: Improve your product performance by reviewing the product issues column and product diagnostics in Google Ads, with information on stock inventory, missing feed information and high bidding targets (like ROAS).