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π° Strategies for Leveraging Post-Holiday Marketing Opportunities
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UNLOCK Q5 SALES POTENTIAL
π° Strategies for Leveraging Post-Holiday Marketing Opportunities
Insights from Meta
The period following the holidays, known as the fifth quarter (Q5), extends from late December to mid-January. This time is ripe with sales potential, as consumers engage in post-holiday shopping, making it an opportune moment for businesses to employ strategic marketing techniques.
πΒ Sustaining Campaign Momentum
Keeping campaigns consistent post-holidays is crucial for maintaining momentum.
a. Avoid major changes to allow ad sets to complete their learning phase.
b. Implement budget scheduling to adjust finances without restarting the learning process.
Stable campaigns post-holidays lead to optimized investment and continued customer engagement.
πΒ Embracing Marketing Automation