More They See More They Buy!
🚀 How a sex chocolate brand recorded $11M sales in just 18 months of launch!
Howdy Readers🥰
When WhatsApp goes down, we just sigh. If ChatGPT goes down in the future, it's apocalypse now😭 #CryingOverAI
In this newsletter, you will find:
🧐 Imagine starting a DTC brand & reaching $11M+ in 18 Months
🎯 5 Steps to Master Microsoft's Performance Max
🎙️Influencer Power Play: 5 Golden Rules of Influencer Marketing from Stack Influence's CMO, William Gasner
How getting micro-influencers to purchase your Amazon product has helped brands 5X revenue in 2 months.
Stack Influence helps brands drive guaranteed external traffic by sending free products to Micro-Influencers and automating collaborations.
Their fully managed platform boosts sales immediately on a new product launch. This generates instant momentum for your listing and gains your favorability with the Amazon algorithm. With Stack Influence, brands have turned new launches into 6-figure listings in 2 months.
Sign up now and boost sales with over 11M+ Micro-Influencers by paying them only with products!
🧐 IMAGINE STARTING A DTC BRAND & REACHING $11M+ IN 18 MONTHS
That’s what Tabs “Sex Chocolate” did!
The key to this astounding success isn't just about the product—it's all about strategic marketing. And more specifically, it's about applying the Mere Exposure Effect!
Why is making people fall in love with a product so challenging? 😫
Perhaps, it's because you're trying to entice consumers without first ACCLIMATING them.
As the renowned psychologist Robert Zajonc states, "Mere repeated exposure of the individual to a stimulus is a sufficient condition for the enhancement of his attitude toward it."
Zajonc was referring to a process he coined as the "Mere Exposure Effect".
The Science of the Mere Exposure Effect
The Mere Exposure Effect encapsulates our tendency to develop a preference for things merely because they are familiar. This is closely related to the 'familiarity principle', which explains our inclination towards things we've been repeatedly exposed to.
Consider the case of Tabs—despite their unusual product, their consistent exposure through short-form vertical videos intrigued potential consumers. Eventually, the constant encounter with Tabs’ content developed into familiarity, then curiosity, and ultimately preference.
The Science of the Mind
Your customers are heavily influenced by familiarity.
Communicate with customers using novel products or services, and their initial response might be skepticism or indifference. But expose them to the same stimuli repeatedly, and their attitude transforms—from skepticism to familiarity, and from familiarity to preference.
So, how can you leverage this effect to sell more?
E-commerce
Take a leaf out of Tabs' book, and hit your target audience with a daily dose of engaging content. It's like saying hello to a friend every day. So when they're ready to buy, who do you think they'll remember?
A quick tip:<