Secrets of the Savvy Sellers
🚀Make strides in the ecomm world with these simple copy paste strategies
In partnership with
Howdy Readers 🥰
In this newsletter, you’ll find
🚀 Thriving eCom Brands in 2024
📌 Pinterest’s Unique Edge: Harnessing Passive and Active User Engagement
TOGETHER WITH STORI
We created STORI because we needed it
Yes, you’ve read it right. As a growing startup we were facing a problem - need for consistent content marketing and social media presence. But we were lacking marketing people who could help us not only shape our brand, but turn it into a platform and communicate it consistently. Then we thought - what if AI could help us? We started working and the rest is STORI. It helps us create, edit, publish and schedule content for months within minutes.
BRAND GROWTH
🚀 Thriving eCom Brands in 2024
Insights from Stan Olery
Remember the days of spending $10k per day on Facebook ads and getting a 12 ROAS? The game has changed, but eCom brands are still scaling successfully. Here are four key traits of these thriving brands in 2024:
💰 Obsessing Over Unit Economics
Successful brands know their numbers inside out. Understanding your unit economics is crucial, especially on platforms like Facebook, where you’re bidding for attention. Aim for your Lifetime Gross Profit (LTGP) to be three times larger than your Customer Acquisition Cost (CAC), meaning you should earn $3 for every $1 spent.
🎨 Investing Heavily in Creatives
Since the iOS changes, traditional media buying tactics have lost their edge. eCom brands are now in a battle for attention, and creatives are their weapon. Brands test hundreds of ads per month, constantly experimenting with new angles to acquire customers. Great ads unlock scale and drive growth.
💪 Building Strong Brands
Owning a brand isn’t just about good designs and logos. It’s about connecting with customers, building communities, and delivering consistent value. Winning brands aim for long-term success, not just one-hit wonders.
🌐 Exploring New Advertising Platforms
Top brands constantly explore where their audience spends time, going beyond Meta and Google. For instance, they utilize platforms like Taboola, which reaches 500M+ daily active users. Brands have seen an 8x increase in CTR using Taboola, keeping them ahead of competitors. Start maximizing your ad performance with Taboola today!
Why This Works:
Clear and Consistent Messaging: These strategies ensure that brands communicate effectively with their audience, making their products indispensable.