Your Search Ads Are Failing

🚀Why your Google Ads are failing and how you can turn the tide!

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A typical Monday

In this newsletter, you’ll find:

👀 Why your Google Ads will Fail!

💪 TikTok Expands Reach via Google Shopping and Shows Strong Retention

📈 Analyzing the Impact of Temu's Ad Spend on Meta Costs

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GOOGLE ADS

👀 Why your Google Ads will Fail!

Launching a Google Ads campaign can be a powerful way to drive leads and sales for B2B companies. However, not every business is positioned to leverage this tool effectively. Here are seven indicators that your B2B might not be ready to take on Google Ads.

1. No Budget for the Learning Phase

Successful Google Ads campaigns require a period of data collection and optimization.

• Early stages often involve spending without immediate returns as you gather valuable data.
  

• Making informed decisions requires sufficient initial data, which can be costly and time-consuming to acquire.

If your budget does not accommodate a learning phase where ROI isn't immediate, starting Google Ads might be premature.

2. Dependence on Predictable Lead Volume

Google Ads performance can be unpredictable, influenced by fluctuating search volume.

• Search demand can vary, leading to weeks of high activity followed by quiet periods.
  

• Relying solely on Google Ads for consistent lead volume can lead to instability.

If your business needs predictable, consistent lead volumes, solely relying on Google Ads may not meet your needs. But if you h