Scaling on a budget: Roomify’s Amazon Story
🚀 273% increase in Revenue with Amazon Ads, how a DTC startup Soared beyond expectations.
In partnership with
Howdy Readers 🥰
In this newsletter, you’ll see:
🚀 Roomify: Elevating Budget-Friendly Furniture Sales on Amazon
📊 Q1 2024 Digital Ads Benchmark Report: Marketplace Trends
📈 The Rise of CPMs and TikTok's Legal Battle
TOGETHER WITH AMA
Join the Essential Community For Marketers
Stay ahead of the curve and join the thousands of marketers shaping the future of marketing with the American Marketing Association. As the largest community-based marketing organization, you’ll find award-winning content, professional certifications (PCM®), industry-leading training events, and vibrant local chapters. Members get access to an abundance of resources, on-demand courses, and the most essential community in marketing.
Get exclusive benefits when you become a member today!
AMAZON MARKETING
🚀 Roomify: Elevating Budget-Friendly Furniture Sales on Amazon
Roomify, a provider of affordable furniture tailored for college students and first-time renters, faces the challenge of competing against established brands on Amazon. With a focus on appealing to Millennials and Gen Z shoppers, Roomify recognized the need to boost its visibility and sales on the platform through strategic advertising.
The Challenge: Crafting an Efficient Advertising Strategy
Operating in its startup phase, Roomify needed to maximize its limited advertising budget to effectively attract more customers during peak buying seasons without overspending.
Strategic Approach: Enhancing Visibility with Sponsored Products
They embarked on a dual strategy to increase Roomify’s market presence on Amazon:
Sponsored Product Ads:
To place Roomify’s products at the top of Amazon's search engine results pages (SERPs), thereby improving click-through rates (CTRs) and conversions.
The ads targeted strategic keywords to capture the attention of potential buyers actively searching for affordable furniture options.
Optimization of Product Listings: