Scale Without Struggle
🚀 The only Acquisition playbook you’ll ever need
Howdy Readers 🥰
In this newsletter, you’ll find:
🚀 Most eCom Brands Struggle with Customer Acquisition
🔍 TikTok's Evolution into a Search Tool
🧩 Optimizing Performance Max Campaigns with Effective Segmentation
TOGETHER WITH INSENSE
How to increase your influencer activation rate by 60%
Nurturing customer loyalty and expanding your organic social presence are top priorities for eComm brands, but doing so within budget can be challenging.
That’s why the most progressive brands like GoPure, Solawave, and Lashbuddy use Insense to run product seeding campaigns to source UGC from genuine product enthusiasts and grow organic reach at $0.
Through Insense you can:
Increase influencer activation rates to 60%: Only receive applications from Insense’s 20K+ database of responsive UGC creators and micro-influencers.
Receive UGC assets at $0 within 10 days: Ship your products in bulk in exchange for UGC assets via the Shopify integration.
Ditch manual outreach and spreadsheets: Stop sending hundreds of emails and manage all influencer communication from a central dashboard.
Discover your brand enthusiasts: Source authentic content at scale for each stage of your marketing funnel across organic and paid social.
Reduce your CPA with product seeding campaigns through Insense. Read… Set...Go!
CUSTOMER ACQUISITION
🚀 Most eCom Brands Struggle with Customer Acquisition
Are you netting 3x the amount you spend per customer?
(LTGP/CAC = 3)
If not, you might face one of these critical issues:
🏷️ Problem 1: Low LTGP - The Underwhelming Offer
If your Lifetime Gross Profit (LTGP) is too low, your offer lacks punch and appeal.
Solution: Craft irresistible offers with higher Average Order Value (AOV), juicier margins, and stronger retention strategies. Think bundles, premium versions, or subscription models that keep customers coming back.
📉 Problem 2: Poor Retention Rates - The One-Time Buyer Dilemma
If customers aren’t coming back, you’re losing potential revenue.
Solution: Implement robust retention strategies. Focus on post-purchase engagement with personalized email and SMS campaigns, loyalty programs, and exclusive offers for repeat customers.
🎯 Problem 3: High CAC - The Leaky Funnel
If your Customer Acquisition Cost (CAC) is skyrocketing, your funnel might be leaking potential customers.