Plateaus to Max Growth
🚀 Overcoming Traditional Platform Plateaus and Growing Without Falls
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Howdy Readers 🥰Â
In this newsletter you’ll find:
💪Overcoming Growth Plateaus: How DTC Brands Can Scale Beyond Traditional Channels
🚀Instagram’s Evolving Algorithms and Creator Support
📺 Google Expands Connected TV Ad Options
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DTC BRANDS
💪Overcoming Growth Plateaus: How DTC Brands Can Scale Beyond Traditional Channels
Many DTC brands Face a common challenge: plateaued growth on traditional advertising platforms like Meta and Google. They needed to reach new customers beyond these channels to drive further growth and increase revenue.Â
But how?Â
Diversifying Your Ad Strategy:Â
Before diving into what Bedrop did to overcome this challenge, here are a few solutions that can help any DTC brand facing similar issues:
1. Leveraging Native Advertising: Native ads seamlessly integrate with the editorial content of premium publisher sites, providing a non-intrusive and engaging way to reach potential customers.
2. Personalized Ad Creatives: By focusing on personalized and targeted ad creatives, brands can connect more deeply with potential customers. Discover what resonates with your audience through simple, direct ad titles and engaging visuals.
3. Long-Form Advertorials: Creating long-form advertorials with videos and customer testimonials can significantly boost conversions. Detailed landing pages explaining the benefits of your products, supported by testimonials, can be highly effective.
4. Functional Tracking and Attribution: Accurate tracking and attribution are crucial for understanding the impact of various advertising channels. Analyze which ads drive sales and how they contribute to overall revenue to optimize your spend and maximize ROI.
While the above solutions are effective, the most effective one is what Bedrop chose.
Bedrop’s Success with Taboola Native Ads
To further diversify their advertising efforts, Bedrop partnered with