Past Learnings for Smart Earning!
🚀 Insights from 23’ to win 24’
Howdy Readers 🥰
Is it just me?
In this newsletter you’ ll find:
🚀 Past learnings for Smart Earning!
💥 Influencer Marketing Boom: Trends Shaping a $24 Billion Industry
🔒 Unlocking Bard’s Power: Gemini Pro, Multilingual Support & Image Generation
2023 AD TRENDS
🚀 Past Learnings for Smart Earnings!
The year 2023 has offered valuable insights into how ad spending and platform preferences are shifting, backed by concrete data. By integrating these insights into your marketing strategies, you can optimize your ad performance in the current quarter.
1️⃣ Prioritizing High-Growth Platforms
Focusing on platforms with substantial growth rates can optimize ad spending efficiency for DTC brands.
With Instagram's ad spending up by 27% year-over-year in Q4 2023, there’s significant potential seen here
Despite a slowdown, Facebook still showed an 8% growth in ad spend in Q4, suggesting a balanced approach between Facebook and Instagram.
TikTok’s 64% year-over-year ad spend growth in Q4 2023 indicates a burgeoning platform that you cannot overlook, especially with creator-driven campaigns like UGC, it is easier than ever using tools like Insense to win in this growing TikTok Ad trend, so book your strategy call with them today and get 5% off their Managed Plan Services!
2️⃣ Capitalizing on AI-Powered Campaigns
AI-driven campaigns like Advantage+ offer a sophisticated way to target and optimize.
Advantage+ shopping campaigns accounted for 27% of retail Meta spend in Q4 2023, highlighting their effectiveness and growing adoption.
You should leverage these campaigns for improved ad creation, targeting, and performance measurement.
3️⃣ Adapting to Emerging Ad Formats
Staying ahead with new ad formats can give DTC brands a creative and engagement edge.
Reels, with their growing impression share and cost-effectiveness (46% cheaper CPM than Instagram Feed ads), are still a promising format.
Overlay ads on Reels, though still a small share, are gaining traction and can be a unique avenue for creative advertising.
4️⃣ Maximizing Cost-Effective Ad Placements
Strategic placement choices can yield better returns on ad spending.
The lower cost of clicks for Reel ads (33% lower than Instagram Feed ads) makes them an attractive option for budget-efficient campaigns.
DTC brands should test various ad placements, including Stories with slightly lower CPC, to determine the most effective mix.
5️⃣ Leveraging Seasonal Trends
Timing ad campaigns to coincide with seasonal trends can amplify ad impact.
Be aware of higher CPM rates during peak times, such as the 37% year-over-year rise in TikTok CPM in November.
Plan budget adjustments to utilize periods of lower CPM, like the 14% decrease in TikTok CPM in December.
6️⃣ Ongoing Performance Analysis