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In this newsletter, you’ll find
🧪 The Hidden Pitfall of Over-Testing Ads
📱 Is Social Media the New Google? Generational Shifts in Search Behavior
🛡️ Google Guides Advertisers on Data Privacy Compliance
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ADS
🧪 The Hidden Pitfall of Over-Testing Ads
Insights from Deividas Tokaris
Testing is crucial, but over-testing can hurt your ad performance.
Wait, what?
We all know about the importance of testing. But people need to talk about its impact. The reality is that most tests fail. Advertisers with the highest success rates outbid the competition.
So, how do you navigate this?
Two approaches:
Test more and kill faster.
Test less but with higher quality.
Finding the balance is key.
Allocate 20% of Budget for Creative Testing