Optimise to Monetise!

🚀 All the optimisations you need to half costs and better profits!

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🔄 Optimization & Iterations: Enhancing Ad Performance

🚀 Google Ads Editor 2.6: Boost Your Ad Campaigns with 8 New Features 

🍪 The Cookie Crumble: What to do in a Post-Third-Party Cookie Era 

AD OPTIMIZATIONS

🔄 Optimization & Iterations: Enhancing Ad Performance
_{Insights from Lachezar Voynov}

Once your ads are live and capital starts flowing into your campaigns, the critical phase of data analysis and strategic decision-making begins. The hallmark of an exceptional creative strategist lies in their ability to dissect ad performance data and translate these insights into actionable strategies for creative enhancement.

 📊Creative Analysis Metrics

🛑 Did it make them stop scrolling? 

Thumbnail Retention: 1-second view / Impressions > 90% (use Motion for this)

• Goal: Identify if viewers pause to watch the first second of your ad.

• Improvement Strategy: For rates below 90%, refine your ad's hook to be more captivating.

Thumb stop ratio: 3s views / Impressions > 30% (both Motion and Ads Manager)

• Benchmark: Strive for above 30%. Below this, reevaluate and enhance your hook to increase engagement.

🎣 Did it retain them after the hook? 

Hold Rate: ThruPlays / Impressions > 25%

Average Watch Time > 4s

• Longer watch times are rewarded with better ad placements and lower costs, as they keep users engaged on the platform.

Video Drop Offs

• Pinpoint where viewers lose interest in making targeted improvements.

💡 Did it generate interest / Did it make them buy 

CTR

• <1%: Needs work

• 1%-2%: Solid

• 2%: Outstanding

Iteration Strategies 🔄

Iterations are vital for maintaining ad account vitality and maximizing audience profitability, through making your Ads:

• Resonant: Craft ads that echo with your core audience, optimizing profitability.

• Differentiated: Unveil creatives that captivate new audience demographics.

• Anti-Fatigue: Continuously refresh your ad creatives to sustain high engagement levels. 

PRO TIP: You can do the above easily through fresh UGC content infused into every campaign with