Howdy Readers🥰
Hopefully, NOW I can glaze over in peace!!! 😭🍩
In this newsletter, you will find:
🎯Unraveling eCommerce Conversion Woes: Pitfalls & Solutions
✅ From Budget Blues To Campaign Clues: Unveiling The Google Ads Game Plan
What is the new “DieHard Fans” metric? Agency owners reveal 15 factors to look for to avoid wasting money on influencers…
We partnered with Yash Chavan, who used to run an influencer agency and is now sharing all his secrets with you! So you can have successful direct-to-creator relationships with influencers.
There are 15 important factors that most brands simply ignore with influencers. This leads to bad outcomes such as:
👎 Paying influencers but they don’t perform
👎 Off-brand influencers hurt your reputation
👎 Reach an audience that doesn’t buy your products
These mistakes are more common than you think. It’s likely that you are making them, or will make them when you start. To protect your brand and save this free checklist.
Inside, there is a 3-step system to absorb into your influencer marketing process and avoid all the downsides of working with bad influencers.
Grab & Save This Free Checklist >>
🎯UNRAVELING E-COMMERCE CONVERSION WOES: PITFALLS & SOLUTIONS
Today we’re diving into the realm of eCommerce conversions, where things get as unpredictable as a game of Twister. The average conversion rate wobbles at a measly 2.3%, leaving most websites tangled up in disappointment. The top 10% of sites have cracked the code, dancing their way to an impressive 11% conversion rate. What sets them apart? They've dodged the pitfalls that trip up the rest. Get ready for a rollercoaster of common blunders we've uncovered while making sense of the digital chaos. Time to untangle the mess!
👋Failing First Fold!
In this cutthroat digital battlefield, shoppers won't settle for just any old brand. They need some serious incentives to stick around and hit that "Add to Cart" button. So, if you're yearning for a conversion rate makeover, it's time to level up your first fold game!
Quantify your USP with clarity: Take a leaf out of Realm's book—they brag about their 15-second smoothie, and boy, does it pack a punch! Let your unique selling proposition shine bright like a disco ball!
Feature best-selling products, not just discounts: Forget the ho-hum discounts for a moment. Instead, entice your shoppers with a visual feast of your top-notch products. Let 'em scroll their way to product paradise!
Spin a captivating tale: Ready for storytime? Whether it's your brand's journey or a tantalizing glimpse of a new product line, make your shoppers ponder and daydream. Once they're hooked, they won't dare to ghost you!
So, spruce up that first fold like a master chef spicing up a dish! Quantify, entice, and weave a tale that leaves 'em craving more.
🔍Your Search Needs a Makeover
If your site's search function leaves shoppers scratching their heads, frustration is lurking just around the corner. We've got the secret sauce to turn your search into a shopper's best friend:
Bring in the autocomplete magic: Wave your wand of user intent data and watch the eCommerce engines do their thing! By offering up varied search results as shoppers type, you'll make their hearts skip a beat. Give 'em options and let them find their perfect match!
High-five to error tolerance: Don't let a little typo ruin the party! Make sure your backend is forgiving, suggesting the right categories and styles even if shoppers fumble with their keystrokes. We all make mistakes, after all!
No results? No problem! When the search returns a disappointing "no results" message, don't leave your shoppers hanging. Show them alternatives, open their eyes to new possibilities, and watch them venture off the beaten path. Who knows what treasures they'll find?
And with these in play say goodbye to frustration and hello to a seamless search experience that keeps 'em coming back for more!
⭐️No way to filter Review
We know how crucial those reviews are when making a purchase decision. But if your shoppers have to scroll through endless reviews to find the ones that matter, frustration sets in, and drop-offs are bound to follow. We've got a hack to revolutionize the review game and keep those shoppers hooked.
Filter like a pro: Take a page from Patagonia's book! Gi