Native over aggressive
🚀 How to sell without selling on TikTok
Howdy Readers 🥰
In this newsletter you’ll find:
🎯 Perfecting TikTok Ads: Go Native, Not Aggressive
🔍 FTC Enforces New Rule to Tackle Fake Reviews and Deceptive Practices
📊 Meta Enhances Campaign Optimization Tools
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TIKTOK ADS
🎯 Perfecting TikTok Ads: Go Native, Not Aggressive
Insights from Barney Brown
Your TikTok ads don’t need to look like traditional ads. Here’s why.
Embrace Native Content
The most effective way to reach your target audience on TikTok is through high-quality, native content that blends seamlessly into the feed. This means creating content that looks and feels like user-generated content (UGC) rather than obvious advertisements.
Key Elements of Native TikTok Ads
Ditch the Hard Sells: Instead of pushing products aggressively, focus on creating content that entertains and engages viewers. Engage your audience naturally by offering value and entertainment.
No Brand Logos: Avoid prominent brand logos. Native content should feel organic and authentic.
Skip the On-Screen CTA: Leave out direct calls-to-action. Let your content naturally guide viewers to learn more about your brand.
Why It Works
Although it might seem counterintuitive, avoiding traditional sales tactics makes your content more appealing on TikTok. Your potential customers want to be entertained and engaged, not subjected to hard sells.
Engage, Don’t Sell
Creating engaging native content builds trust and authenticity, making viewers more likely to interact with your brand. This approach fosters a genuine connection with your audience, leading to higher engagement and conversions. Now this may take a while to keep your cash flow going so in the mean time..
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To thrive on TikTok, move beyond traditional advertising methods. Create native content that entertains and engages your audience. You’ll see better engagement and a more positive response by adopting this strategy. Try it and watch your brand flourish on TikTok.
FTC NEW RULE
🔍 FTC Enforces New Rule to Tackle Fake Reviews and Deceptive Practices
Insights from Search Engine Land
The Federal Trade Commission (FTC) has enacted a rule to combat fake reviews and deceptive practices, strengthening its authority to penalize offenders and safeguard consumers.
The Breakdown:
The new rule bans the creation, sale, and distribution of fake consumer reviews, including those generated by AI. It also prohibits businesses from offering incentives for positive reviews and mandates that reviewers disclose any connections to the businesses they review. Furthermore, the rule protects against the suppression of negative reviews through legal threats and bans the purchase or sale of fake social media likes, followers, and other indicators of popularity.
This rule is a major step toward ensuring transparency in online reviews, protecting consumers from false information, and promoting fair business practices.