Micro-copies, Massive Conversions!

🚀 How one tiny detail could drive a tonne of sales!

Howdy Readers🥰

When the chirpy customer service squad overpromises delivery times, leaving the DTC wizards burning the midnight oil, while they scoot off for Netflix time...⏰🧙‍♂️

In this newsletter, you will find:

🤩Microcopies for massive conversions

📈 Ace Your App Game With 8 Fresh GA4 Features

🎙️Driving eCommerce Success: 5 Upselling Strategies from Reconvert's CEO Ariyeh Even Haim

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🤩MICROCOPIES FOR MASSIVE CONVERSIONS

It's been over 25 years since a Nielsen Norman study found that easy-to-read, scannable writing improved usability by 124%. Now if it could improve usability by so much, imagine what wonders it could do for your Website and the sales funnel.

So, let's dive into the art of crafting compelling microcopy that can supercharge your conversions.

🔎Search Bar Shenanigans

The search bar is like your store's tour guide. Instead of a boring "search" prompt, why not spice things up in the search bar?

• Use friendly prompts like "Looking for something specific?" or "What's on your wishlist today?"

• Avoid getting too specific not to alienate customers who aren't interested in that category.

Remember: Balance is key. Your search bar prompt should be engaging but not overly specific.

🤓Above-the-Fold Finess

The above-the-fold section is like the movie trailer of your product page. It needs to pack a punch.

• Include crucial information like product name, price, reviews, and shipping info.

• Regularly test and tailor your above-the-fold microcopy based on what drives decisions for your customers.

Here’s an example from Brilliant Cycles, with all the information needed, broken into multiple microcopies.

Remember: This isn't a one-size-fits-all solution. Regular A/B testing can help you tailor your microcopy effectively.

🤝Post-Description Delights

After your product description, it's time to reinforce your customer's decision.

• Include customer support info, a link to your FAQ page, or even social sharing buttons.