Metrics that work the Tricks
🚀Unlocking Facebook Ads Success with Advanced Metrics
Howdy Readers 🥰
In this newsletter, you’ll find:
🚀 Unlocking Facebook Ads Success with Advanced Metrics
🚀 New Tools from YouTube and Google Ad Manager
📺 CTV Ad Engagement Increases and Controversial News Ads Drive Results
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METRICS
🚀 Unlocking Facebook Ads Success with Advanced Metrics
Mastering Facebook Ads goes beyond basic metrics. These advanced KPIs can provide deeper insights and help you optimize your campaigns effectively. Here are some crucial metrics to consider:
1. Conversion Rate from Add to Cart to Purchase Formula: (Number of Purchases / Number of Add to Carts) * 100 Understand how many cart additions turn into actual purchases.
2. Initiated Checkout to Purchase Rate Formula: (Number of Purchases / Number of Initiated Checkouts) * 100 Track the final steps from checkout initiation to purchase completion.
3. Video Hook Rate Formula: (Number of 3-sec Video Views / Number of Impressions) * 100 Gauge how well your video captures initial viewer interest.
4. Video Completion Rate Formula: (Number of Video Views at 100% / Number of Video Views) * 100 See how many viewers watch your video all the way through.
5. Revenue per Mille (RPM) Formula: (Total Revenue / Number of Impressions) * 1000 Measure the revenue generated per thousand impressions.
6. Cost per Add to Cart (CPATC) Formula: Total Ad Spend / Number of Add to Carts Evaluate the cost efficiency of driving users to add items to their cart.
7. Cost per Initiated Checkout (CPIC) Formula: Total Ad Spend / Number of Initiated Checkouts Assess the cost efficiency of initiating the checkout process.