Metrics that matter

🚀 Track and chase the right metrics to win more engagement and sales

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In this newsletter, you’ll find:

🚀 Boost Your Creatives by Tracking These 6 Essential Metrics

📊 Ad Spend Rises and YouTube Strengthens Streaming Lead

🛒 YouTube Expands Shopify Partnership to Challenge TikTok Shop

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CREATIVES

🚀 Boost Your Creatives by Tracking These 6 Essential Metrics
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If you want to elevate the performance of your ad creatives, it’s essential to keep an eye on these six key metrics. They provide valuable insights into how well your content is resonating with your audience and where you can make improvements.

1. Hook Rate (3-Second Video Plays/Impressions): The percentage of viewers who watch the first 3 seconds of your ad. This metric shows how effective your ad is at grabbing attention right from the start. If your hook rate is low, it may be time to rethink your opening visuals or messaging.

2. Hold Rate (ThruPlays/Impressions): The percentage of viewers who watch at least 15 seconds of your video, or the entire video if it’s shorter. A stronghold rate indicates that your content is engaging enough to keep viewers watching. This is crucial for conveying your full message.

3. Video Average Play Time: The average duration that viewers spend watching your video. When analyzed alongside the Hold Rate, this metric helps you gauge overall viewer engagement. It can indicate if and when viewers are losing interest.

4. Unique Outbound CTR: The percentage of viewers who click through to your landing page. This metric reveals how effective your ad is at driving traffic to your website. A low CTR might suggest that your call-to-action needs to be more compelling.

5. Cost per Unique Outbound Click: The cost associated with each click that directs a user to your landing page. Understanding this cost helps you assess the efficiency of your ad spend. If costs are high, it may be worth adjusting your targeting or ad content.

Why These Metrics Matter

Tracking these metrics gives you a clearer picture of:

• How Engaging Your Ad Is: Metrics like Hook Rate and Hold Rate help you understand if your content is capturing and retaining attention.
  

• Cost Efficiency: Metrics like Cost per Unique Outbound Click and Unique Outbound CTR allow you to evaluate the financial effectiveness