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In this newsletter, youāll see:
šAmazon listings to 7 Figures!
šQ1 2024 Digital Ads Benchmark Report: Shifts in Paid Social Media Trends
šļø Reddit Rolls Out Dynamic Product Ads for Targeted Engagement
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If you want to scale your ecommerce business both profitably and sustainably this year, check out Shoelace.
As the go-to ad agency for ambitious DTC brands, Shoelace consistently outperforms the competition, a statement thatās backed by data:
In a massive study for the full year of 2023, the data-sharing platform Varos analyzed the performance of over 5,800 ecommerce brands.
The results showed Shoelace clients at the top, with the highest ROAS figures across their categories, at an impressive 5.65x average.
Shoelace clients donāt just succeed, they have industry-leading performance.
Thereās a reason why theyāre the top ads agency recommended by Shopify.
Want more numbers? They increased a skincare brandās revenue by 316% in just 3 weeks and doubled a fashion brandās orders in 2 weeks. Intrigued? You should be.
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Ready to seriously grow your brand? Book a call with Shoelace today.
AMAZON
šAmazon listings to 7 Figures!Ā
Background: Ultra, an e-commerce company specializing in outdoor home goods, aimed to escalate its revenue from six to seven figures. The key challenge was an underperforming Amazon PPC (Pay-Per-Click) strategy characterized by inefficient campaign structures, suboptimal keyword management, and a lack of bid optimization.
Challenge: Achieving a 7-figure Revenue Milestone
Ultra's PPC campaigns suffered from several inefficiencies that stifled growth:
Ineffective Search Term Management: Poor handling of search terms led to irrelevant traffic and wasted ad spend.
Lack of Bid Optimization: Static bidding strategies failed to capitalize on high-performing keywords.