
Howdy Readers π₯°Β

In this newsletter, youβll find:
πͺ7 Core Areas to Drive Email Performance
π Beyond ROAS: 6 Essential Meta Ads KPIs to Track
π§ Streamline Ads & Content Creation with AI from Reddit and HubSpot
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πͺ7 Core Areas to Drive Email Performance
Insights from Tobi Chapman
Email audits often highlight weak points but fail to provide clear solutions. A truly actionable audit digs into the details and outlines steps to optimize email performance and drive conversions.
1. Email Deliverability
Without solid deliverability, even the best content wonβt matter.
Key Areas:
Infrastructure: Ensure your sending infrastructure is properly configured, including SPF, DKIM, and DMARC.
Blacklist Checks: Regularly check for domain or IP blacklisting to prevent issuesInbox Placement: Use placement tests to track if your emails reach the inbox.
Segmentation: Send targeted emails to smaller, more relevant lists to boost open rates and engagement.
Expert Insight: Segmentation dramatically improves deliverability since ISPs are less likely to flag emails sent to well-targeted lists.
2. Sign-Up Forms
Effective sign-up forms are the foundation of a successful email strategy.
Key Areas:
Design & UX: Use clean, intuitive designs that enhance the user experience. Forms should be short but effective in gathering key data.
Strategy: Strategically place forms on high-traffic pages and offer value through lead magnets or incentives.
List Growth: Track how forms contribute to your list growth and refine them to target the right audience.
Expert Insight: Optimized forms improve list quality, which in turn enhances email engagement and conversions.
3. Automations
Your email automation should guide customers through a journey, not just fire off random messages.
Key Areas:
Flow Strategy: Define customer journeys for each stage of the funnel, from welcome sequences to cart recovery.