Make Your Email Core Stronger
🚀7 Core Areas to Drive Email Performance
Howdy Readers 🥰
In this newsletter, you’ll find:
💪7 Core Areas to Drive Email Performance
🚀 Beyond ROAS: 6 Essential Meta Ads KPIs to Track
🧠 Streamline Ads & Content Creation with AI from Reddit and HubSpot
TOGETHER WITH INSENSE
Fuel your UGC ads library for Q4 in just 14 days
You probably know that UGC video ads are high converters because they're full of social proof.
But how are you preparing for the sudden demand for UGC in Q4?
Like us, you've probably tried various UGC and influencer marketing platforms, but Insense stands out for the following reasons:
No manual outreach; creators that match your requirements apply directly to your campaigns.
Start collaborations immediately and get UGC within 14 days.
Run all types of collaborations with influencers to amplify your brand across the entire marketing funnel, including Affiliate, TikTok Shop, and Meta Whitelisted Ads, on top of UGC assets.
Enjoy automated influencer contracts, automate payments, and receive content in perpetuity.
Join 1,700+ major eComm brands, including Victoria Beckham Beauty, GoPure, and Solawave using Insense this BFCM.
Book a free Q4 consultancy call and get a $200 platform bonus by October 4
💪7 Core Areas to Drive Email Performance
Insights from Tobi Chapman
Email audits often highlight weak points but fail to provide clear solutions. A truly actionable audit digs into the details and outlines steps to optimize email performance and drive conversions.
1. Email Deliverability
Without solid deliverability, even the best content won’t matter.
Key Areas:
Infrastructure: Ensure your sending infrastructure is properly configured, including SPF, DKIM, and DMARC.
Blacklist Checks: Regularly check for domain or IP blacklisting to prevent issuesInbox Placement: Use placement tests to track if your emails reach the inbox.
Segmentation: Send targeted emails to smaller, more relevant lists to boost open rates and engagement.
Expert Insight: Segmentation dramatically improves deliverability since ISPs are less likely to flag emails sent to well-targeted lists.
2. Sign-Up Forms
Effective sign-up forms are the foundation of a successful email strategy.
Key Areas:
Design & UX: Use clean, intuitive designs that enhance the user experience. Forms should be short but effective in gathering key data.
Strategy: Strategically place forms on high-traffic pages and offer value through lead magnets or incentives.
List Growth: Track how forms contribute to your list growth and refine them to target the right audience.
Expert Insight: Optimized forms improve list quality, which in turn enhances email engagement and conversions.
3. Automations
Your email automation should guide customers through a journey, not just fire off random messages.
Key Areas:
Flow Strategy: Define customer journeys for each stage of the funnel, from welcome sequences to cart recovery.