Make your website a selling machine
🚀 Fixes and Optimisations to sell more at ease
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Always to the rescue
In this newsletter, you’ll find
🚀 Optimizing Your Website for Increased Conversions
🪄 Google and Snapchat Advance Generative AI in Advertising and Content Transparency
💪 Adobe Integrates Generative AI into Premiere Pro via Firefly
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WEBSITE OPTIMIZATION
🚀 Optimizing Your Website for Increased Conversions
Here are essential strategies to refine your website’s design and functionality to boost user engagement and conversions.
1️⃣ Integrate GIFs and Videos into Product Page
Online shopping experience can be significantly improved by incorporating GIFs and product demonstration videos.
Position videos prominently at the top of the product page, ideally integrated within or adjacent to the image gallery to catch immediate attention.
Distinguish video thumbnails with a clear "play" icon to encourage user interaction and consider embedding these videos across multiple sections on the page for reinforced messaging.
Include how-to videos and feature highlights to provide comprehensive information about the product.
This enhances the customer's understanding and engagement, as exemplified by Allbirds’ effective use of simple demonstration videos.