In partnership with
Howdy Readers 🥰
👋🏻Buh-bye see you never
In this newsletter, you’ll find
🚀Escalate and Scale It!
🌸 New YouTube Shopping Enhancements Unveiled for Spring
TOGETHER WITH HUBSPOT
Unlock the full potential of your workday with cutting-edge AI strategies and actionable insights, empowering you to achieve unparalleled excellence in the future of work. Download the free guide today!
ESCALATIONS
🚀Escalate and Scale It!
Insights from Stan Olery
Forget the old "High AOV" narrative for scaling. Let's talk about a real game-changer:
Escalation.
Escalation revolves around two key tactics for elevating your product's appeal:
1️⃣ Expanding the Benefit Horizon
Dive deeper into the transformative power of your product by listing its wide-ranging benefits. Here’s how:
Problem-Centric Approach:
"Beyond addressing [problem 1] and [problem 2], it also tackles [problem 3], unlocking [game-changing fact]."Product-Centric Approach:
"More than just a [function 1] or [function 2], it serves as a solution for [problem 3], offering [game-changing fact]."
Both strategies are proven to captivate and convert.
2️⃣ Positioning the Product as Essential
This method shifts the focus from the problems to the desired outcomes, underscoring the product's critical role in achieving them:
Template for Indispensability:
"To reach [goal], you absolutely NEED this [product]."
Rather than undermining your product's value with steep discounts, we aim to elevate its perceived worth, making it a must-have.
That's the essence of the strategy.
Ready to transform your approach and obliterate price barriers? Try Escalation and witness the difference.
You can adapt the above two conveniently through high-quality expert-curated video Ads. To get these at ease and increase your ROAS by 30% without increasing your Ad costs you should check out