Low CAC: The Great Hack
🚀 Referral waitlists: the key to initial traction at the lowest CAC!
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🤑 Low CAC: The Great Hack!Â
💡 Introducing Reddit Pro: Elevate Your Marketing Game with AI Insights
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REFERRAL MARKETING
🤑 Low CAC: The Great Hack!
Insights from Viral Loops
Today where customer acquisition costs (CAC) skyrocket, Sequence—a pioneering money-routing platform—strategically deployed a pre-launch waitlist, dramatically amplifying user engagement and reducing CAC. This savvy approach, leveraging organic growth through a referral mechanism, not only built anticipation but also established a foundational user base before the official launch.
🔑 Referral Revolution
Sequence capitalized on its active Discord community, implementing a referral-based waitlist to galvanize user growth pre-launch.
Community Catalyst: Sequence initiated a dual-campaign strategy with an engaged Discord community. This approach harnessed organic referrals, showcasing the power of community-driven growth.
Exclusive Engagement: Early access for influencers and their audiences crafted an aura of exclusivity, boosting buzz and anticipation. This tactic significantly contributed to nearly 400 paying customers within months.
Referral Rewards: The structured waitlist incentivized users to refer friends, accelerating their access and fostering a virally expanding user base.
Insight: According to a Nielsen report, 92% of consumers trust referrals from people they know, making Sequence's referral waitlist not just a strategy but a high-ve