More Likes More Sales?
🚀 UGC Like Ads: Why and how to use them to increase likes and sales!
Howdy Readers🥰
Sweet dreams 💤
In this newsletter, you will find:
🎯 Aim With Likes, Shoot' em to Sales: UGC Like Ads for the Win!
🎯 Ad Challenges: Meta's Targeting Shift and TikTok's Insights
👉 Microsoft's AI Tools Revolutionize Retail Media Advertising
UGC- LIKE ADS
🎯 Aim With Likes, Shoot' em to Sales: UGC Like Ads for the Win!
Insights from Matej Lancaric and UGC NINJA
User-generated content (UGC)-like ads are Killing it with their proven effectiveness in increasing engagement and conversions. Let’s understand what exactly are they doing and how exactly can you leverage them.
💪 The Power of UGC-Like Ads
Understanding the statistical significance of UGC-like ads.
UGC-like ads see up to a 29% increase in web conversions (AdWeek).
48% of U.S. marketers plan to increase UGC budgets (eMarketer).
UGC content generates 4x higher click-through rates and a 50% drop in cost-per-click (AdWeek).
These stats underline the effectiveness and growing importance of UGC-like ads.
🙌 Effective UGC Ad Creation
Steps to create impactful UGC-like ads.
Research and Planning: Conduct trend analysis and competitor research to shape a compelling UGC ad concept with engaging elements.
Content Creation: Choose suitable creators, create a detailed mood board for guidance, and formalize the collaboration through agreements.
Production and Finishing: Oversee the content creation, ensuring it aligns with the brand's vision, manage timely payments, and perform trend-aligned editing for the final output.
Careful preparation leads to more resonant and effective UGC-like ads.
🤩 Streamlining UGC Creation
You can easily streamline UGC with minisocial,
minisocial simplifies the creator collaboration process. Take 10 minutes to submit your brief and they'll handle all the nitty gritty for you by booking your project with hand-selected creators to get the right content for your brand.
Brands like Plant People and Imperfect Foods have seen significant results, including top 1% CVR on TikTok ads and over 30% increase in ROAS.
Sign up today and give your Marketing team the UGC content Armory they truly deserve!
🧪 Testing and Optimizing UGC Ads
Employing a structured testing strategy for UGC content.
Test 2 scripts for each creator and let them create 2 variants for each script
Adapt based on performance metrics and audience response.
Regular testing and optimization are crucial for identifying the m