This is Killing Your Ads

🚀 Craft Ads that are unbeatable with these mistakes in mind

Howdy Readers🥰

The sweet taste of a massive win 🥹

In this newsletter, you will find:

🧭 Navigating Ad Challenges: The Top 3 Common Issues in Ad Campaigns

🔥 Boosting Creativity on Instagram: New Tools and Insights Are Here! 

🚀 Better User Search Experience: Google and Bing's AI-Driven Innovations

TOGETHER WITH AdRoll

Join Larry Kim and AdRoll for a webinar on Nov 30 to learn how to turn your holiday shoppers into lifetime customers

The success rate of selling to a new customer is under 20%, while the success rate of selling to repeat customers is over 60%!

Before you pop the bubbly to celebrate successful BF/CM holiday campaigns, Join AdRoll & Customers.ai on Nov. 30 at 1 pm ET for a webinar on Boosting Post-Holiday Retention & Loyalty.

Register Now!

AD CHALLANGES

🧭 Navigating Ad Challenges: The Top 3 Common Issues in Ad Campaigns

Understanding Ad Campaign Complexities

Successful ad campaigns are not just about one aspect; they involve a synergy of multiple elements. When these elements align perfectly, they can significantly enhance ad performance and impact business growth. Let's explore three common problems brands face in their ad campaigns and their effective solutions.

Common Ad Campaign Challenges and Solutions

1. Effective Ads, Ineffective Landing Page

The Missing Link in Conversion

- Problem Insight: Despite having compelling ads, many brands falter at the landing page stage. A poor landing page experience leads to wasted advertising spend and lost conversion opportunities.

- Solution Approach: Develop a custom landing page focused on increasing the average order value through upsells and bundles, and introducing subscriptions to boost customer lifetime value (LTV). Continuously analyze conversion rates and use heat maps for iterative improvements.

2. Appealing Creatives, Unattractive Offer

The Offer Dilemma

- Challenge Overview: Even with great creatives and an optimized landing page, a weak product offer can nullify all other efforts.

- Strategic Response: Conduct thorough market research to select products with high positive reviews, bestseller status, favorable unit economics, and sufficient inventory. Remember, even the best ads can't compensate for a subpar offer.

To craft the best offers with the right messaging and claims, you can use Conjointly, with their claims and message testing tools, it’s easier than ever to comprehensively rate, rank, and identify winning product claims, and set your products up for success! Book a free demo and make your products stand out today!