Killer UGC to Sell Easy

🚀 The UGC edge you need to beat the competition and sell more than ever before

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In this newsletter you will find:

🚀 Killer UGC to Sell Easy! 

🚀 Navigating the Future: Key Strategies for Ad Measurement & Privacy Compliance

📉 Ad Market Pulse Check

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UGC MARKETING

🚀 Killer UGC to Sell Easy! 

UGC Is a staple at this point, but many brands still get it wrong so here are a few ways to infuse the UGC concept into different campaigns successfully:  

👨‍💻 Virtual Product Collaboration Events

Engaging the community in virtual design sessions invites consumers to contribute ideas, fostering a deeper connection with the brand and encouraging innovation.

Case Study: LEGO Ideas

Problem: LEGO sought to innovate through community engagement.

Solution: The LEGO Ideas platform allowed fans to submit their own designs, with successful projects turned into official sets.

Campaign Brief: Contributors were rewarded with a percentage of sales, encouraging participation.

Results: This approach has resulted in numerous successful products, driving community engagement and product innovation.

👀 UGC-Powered Augmented Reality Experiences

Integrating UGC with AR on social media offers an innovative way to engage consumers, allowing them to interact with the brand in a personalized and immersive manner.

Case Study: NYX Professional Makeup

Problem: NYX aimed to increase product trials in a novel way.

Solution: Launching an AR experience where users could try on makeup looks submitted by other customers.

Campaign Brief: