Keyword Clusters, SEO Boosters

🚀 SEO Hack to increase traffic using clusters of keywords

Howdy Readers 🥰 

In this newsletter, you’ll find

🛠️ How to Create Keyword Clusters in 8 Simple Steps

📺 Netflix and Amazon Enhance Ad Tech Features

📊 How to Sell to Millennials in 2024: A Data-Driven Guide


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SEO: KEYWORD CLUSTERS

🛠️ How to Create Keyword Clusters in 8 Simple Steps

What are those but? Think of keyword clusters like a garden: each plant represents one keyword, and together they create a vibrant, cohesive landscape. This logic applies to blogs as well. Instead of writing a single article, create multiple articles covering all queries within a specific category and link them internally.

The Steps to Find and Create Keyword Clusters

1. Go to Your Keyword Research Tool: Start with a reliable keyword research tool.

2. Research Your Primary Keyword: Identify the main keyword you want to focus on.

3. Collect Relevant/Related Keywords: Gather keywords related to your primary keyword.

4. Add Them to a Spreadsheet: Organize your keywords in a spreadsheet.

5. Add a Column for "Cluster": Label this column to start grouping keywords.

6. Start Grouping Keywords: Group similar keywords together under a single cluster.

7. Scan Competitors: Look at what keywords your competitors are targeting.

8. Scan SERPs: Check the search engine results pages for additional keyword ideas.

Example

Primary Keyword: DIY Home Improvement

Cluster Topics:

  • Beginner’s Guide to DIY Home Improvement

  • Essential Tools for Home Improvement Projects

  • DIY Home Improvement on a Budget

  • How to Renovate Your Kitchen Yourself

  • Tips for Painting Your Home Like a Pro

  • DIY Bathroom Makeover Ideas

  • Simple Landscaping Projects for Beginners

  • How to Install New Flooring

Benefits of Keyword Clusters

  • Better Long-tail & Short-tail Coverage: Covers a wide range of related search terms.

  • Great for Internal Linking: Improves site structure and user navigation.

  • Showcases Depth and Expertise: Demonstrates thorough knowledge of the topic.

  • Leads to More Organic Traffic: Attracts more visitors from search engines.

  • Increases Topical Authority: Establishes your site as an authority on the subject.

What works?

Don’t rush. Dive deep into your research and embrace the process. Building effective keyword clusters takes time, but the benefits are well worth the effort.

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📺 Netflix and Amazon Enhance Ad Tech Features
Insights from Marketing Dive

What’s Up? Netflix and Amazon have unveiled major updates to their ad-supported streaming services, boosting advertising capabilities and user engagement.

The Breakdown:

Netflix’s Ad Tech Innovations:

  • Netflix’s ad-supported tier now has 40 million global monthly active users, a significant increase from 5 million a year ago.

  • Newly added partners include Affinity Solutions, iSpotTV, Kantar, Lucid, NCSolutions, and TVision, alongside existing partners like Nielsen and EDO.

  • The Trade Desk, Google’s Display & Video 360, and Magnite will join Microsoft as Netflix’s main programmatic partners this summer.

  • Netflix plans to launch an in-house ad tech platform to provide new ad buying options, insights, and impact measurement tools.

Amazon’s Upfront Debut and Ad Tech Enhancements:

  • Prime Video boasts an average monthly ad-supported reach of 200 million global users, including 115 million in the U.S.

  • Amazon utilizes its first-party signal and measurement capabilities to offer full-funnel advertising solutions.

  • Ads were integrated into Prime Video in January, connecting various aspects of Amazon’s ecosystem for a comprehensive advertising strategy.

Both Netflix and Amazon are making significant strides in their ad tech capabilities, equipping advertisers with advanced tools to effectively reach and engage their target audiences.

MILLENIALS

📊 How to Sell to Millennials in 2024: A Data-Driven Guide
Insights from Stacked Marketer

What’s Up? Reaching millennials, who are financially cautious and socially conscious, requires a strategic approach. Here’s how to connect with this unique demographic effectively.

The Breakdown:

  • Nearly all millennials own smartphones and prefer online shopping. Optimizing ads and e-commerce sites for mobile is crucial to capturing their attention.

  •  Millennials frequent platforms like Instagram and YouTube more than Facebook or TikTok. They discover products through social media, search engines, and digital channels such as podcasts and streaming services. Maintaining a broad presence across these platforms is essential.

  • Many millennials use AI tools daily, including for product searches and recommendations. They are receptive to AI suggestions, making AI-driven search experiences a potential goldmine.

  • Price sensitivity is a hallmark of millennial shopping habits. They prioritize affordable, non-essential items but are willing to spend on products that enhance well-being or make excellent gifts. Highlight these features to attract millennial buyers.

  • Millennials prefer brands that resonate with their values, address social and environmental issues, and contribute positively to their lives. Crafting campaigns that emphasize these aspects can build strong connections with this audience.

Successfully engaging millennials in 2024 involves combining affordability with values-driven messaging and leveraging AI for personalized experiences. By understanding and addressing their unique preferences, brands can build lasting relationships with this influential generation.

QUICK HITS

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