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The key to increasing your email open rate
Howdy readersš¤©
Do you know what Zuckerberg has to say about NFTs? Well, according to Zuckerberg, NFTs are coming to Instagram soonš®
Zuckerberg adds to that and says āIām not ready to announce exactly what thatās going to be today, but, over the next several months, the ability to bring some of your NFTs in, and hopefully over time be able to mint things within that environment.ā
We would say itās not a surprise since Metaās track record of products in the crypto-verse is spotty so far, to put it generously. Most of you wouldāve anticipated this already.
Letās dive into the newsletter! In this newsletter you will find:
š¬ Your struggle is now over - The key to increasing your email open rate.
š² Retailers Losing out with post-sales support
šProduct of the week
If youāre new to ScaleUP then a hearty welcome to you, youāve reached the right place along with 5k+ CEOs, CMO, and marketers.š Letās get into it, shall we? Oh! Before you forget, if someone forwarded this newsletter to you then don't forget to subscribe to our newsletter so you never miss out!
YOUR STRUGGLE IS NOW OVER
Is your email open rate increasingly falling now? Well, then you need some strategies to increase your email open rate. But how? Donāt worry, whatāre we there for? (to solve your problems).
Letās address the key point here. Everyoneās inboxš© is flooded with emails they donāt care about or junk and spam and your email probably get lost amidst these emails. So the question here is how to make your email stand so that people do not miss it.
Letās see how you can do this :
š¬KEEP YOUR LIST FRESH
Do your subscribers still want to hear from you?š§āāļø
Youāve probably heard the advice that itās important to email your subscribers consistently so your list doesnāt go stale. But even so, over time, email subscribers can still go stale. Some people may have changed email accounts, or maybe they just arenāt interested in your brand anymore.š
So to keep your list fresh and filled with engaged subscribers, itās a good idea to periodically remove inactive subscribers. An inactive subscriber could be anyone who has not engaged with any email in the past 6 months or more.
But before you get rid of them, try sending a win-back email campaign to try to re-engage your inactive subscribers.š§
Another way to keep your list fresh is by checking in with your subscribers every once in a while to ask if they would like to update their information and their preferences. This way, they are reminded that they can take control of how they want to engage with youš.
š¬ AVOID SPAM FILTERS
Spam filters have gotten more sophisticated in the past several years, but theyāre still not perfect. Your emailsāeven your best emailsācan still get caught in the dreaded spam folder, never to see the light of dayšŖ.
If you want to maximize the reach of your email marketing campaigns, youāll need to do everything possible to avoid being flagged as spamšŖ.
Here are some best practices to keep your emails from falling into spam folders:
šMake sure all recipients have opted-in to receive your emails.
šSend your campaign from a good IP address; that is, an IP address that hasnāt been used by someone else who has sent spam in the past.
šSend through verified domains.
šAvoid the excessive use of āsalesā language (these are spam trigger words like ābuyā, āclearanceā, ādiscountā, or ācashā).
šInclude an easy way for subscribers to opt out of your emails.
š¬ MAKE YOUR SUBJECT LINE STAND OUT
When it comes to email open rates, your subject lines are everything. Your job is to make your subject lines stand outš.
Companies have used email marketing for years, often copying the same subject line formulas. As a result, these common subject lines are often filtered out as white noise. To break away from the competition, youāll have to get more creative with your subject lines.
Here are some tips for crafting creative subject lines:
š§ Entice curiosity, but donāt be too clever. You want to make them curious enough to open, but without being so cryptic that the subscriber hasnāt a clue as to what youāre talking about.
š§ Insert numbers. There is something about numbers that draws the eye.
š§ Use a fun, joking, or conversational tone.
š§ Speak in the language and style that your subscribers use themselves, especially when talking with their friends.
š¬ WRITE LIKE A FRIEND
When writing your emails, youāll need to put your corporate hat to the side and write like a friend. This is the only way to appeal to your subscribers and get them to open your emails.šÆāāļø
For example, a corporate phrase like, āWeāre offering savings to our customers!ā comes off as distant and stuffyš“.
A more friendly alternative could be something like, āyouāve gotta check out this dealā¦āš¤©
That makes the email seem a whole lot more personal and makes it less likely that your recipients will simply delete your message and move on.
Remember: in this age of information, everyone is looking for a reason to ignore your emails. They arenāt looking for a reason to read them. But if you appeal to them on a personal level, youāll stand a better chance of getting an open.
š¬ MAKE IT HUMOROUS
Humour has a way of making a strong, instant connection with peopleš¤. Itās personal, entertaining, and sticks out in peoplesā minds.
But what if you arenāt a very funny personš¤? Itās not always easy to be clever or humorous, and trying to fit your attempt into the narrow constraints of an email subject line? That can be rather tricky.
Thankfully, you donāt have to be a comedian to pull off a humorous email. Whatās more important is that you understand your email recipients intimately. If you know their likes and dislikes, it will be so much easier to pull off a joke or insert a tongue-in-cheek reference.
You could also insert a funny animated gif to make your point.
For example:
These tips can help any campaign get better open rates, but donāt get discouraged if you donāt see a turnaround right awayšŖ.
Email marketing is an art š¼ and science š§Ŗ, so give yourself some wiggle room to experiment and find what tactics work best for your business and your subscribers.
SMOKIN TRENDING
ARE RETAILERS LOSING OUT WITH POST-SALES SUPPORT?!
Over the past decade, smartphones have given consumers more options for how, where, and when they shop(weāre all guilty of it heheš ).
In the last two years in particular, due to the COVID-19 pandemic š·, innovation has been forced upon all retailers. But, is this innovation enough? Or is there something else? Letās find out.
CONSUMERS USING MOBILE IN-STORE
Shoppers' days of asking in-store sales associates for help could soon be a thing of the past. When customers these days have a question about the products they want to purchase, many now simply reach for their smartphones.
This type of "smartphone-assisted" š is growing more common, majorly because they wanted to ensure they were getting the best deal by comparing prices offered by other merchants and searching for coupons, special offers, and other discounts.šø
Consumers also used their smartphones to:
š¤³ look up product reviews online
š¤³ access loyalty programs
š¤³ check inventory
š¤³ locate items in the store
Mobile-assisted shoppers find brick-and-mortar purchases 49% less friction-laden than non-mobile-assisted shoppers. (On average)
RETAILERSā ANSWER TO THE CHALLENGE šŖ
Because of these impressive gains, many retailers have prioritized their digital offerings. Over the last year, there was a remarkable improvement in how merchants have embraced digital by adding the features that consumers now expect as part of their shopping experience š.
These innovative merchants understand that consumers no longer think of their shopping experience as physical or digital, Omni- or multichannel; it's all just shopping.
The merchants with the highest satisfaction scores ignore the bright lines that used to define when and how consumers shopped, instead prioritizing the features that help with customer acquisition and conversion.
MERCHANTS, YOU GOTTA DO MORE
The seamless cross-channel shopping experiences that mobile devices create are redefining what consumers want and expect the merchants to deliver. š
Merchants worldwide have done a good job streamlining the cross-channel journey but in doing so, they have lost sight of features that enhance shoppers' post-purchase experience.
Features that are known to promote customer loyalty and trust have grown less common as a result.
Succeeding in this new digital world means finding a payments partner that can help retailers support a full range of mobile-enabled shopping features without overlooking post-sales support to create a shopping experience that is positive throughout the entire process. š
PRODUCT OF THE WEEK ISā¦..
Do you hate the cookie approach as well? But, How does one personalize the experience and provide relevant services without cookies? Your answer is Quantcast š¤©
The Quantcast Measure product helps website and app owners to understand the characteristics and demographics of the people who visit their sites and use their apps much betterš».
The Quantcast Advertise product allows businesses to deliver relevant online advertising to individual users without the use of cookies šŖ.
But, how is this possible? Well, through these amazing benefits that the platform provides.
Now that we have insights directly from the gods of data, itās not only easy but 10 times more efficient to reach the right audience and track more reliable data.
So whatāre you waiting for?š¤
Go signup for the demo here.š„³
NEWS UP
šWarby Parker's net loss widens by over $40M in Q4
š½UpWest launches activewear line
šŗInstagram Live adds moderation tools
š¼ļøRussia announces the launch of Rossgram, to replace Instagram
š°Stripe supports Crypto for payment infrastructure
QUICK BITES
š9 Types Of Content That Will Help Your Local SEO
š„7 Cold-Email Marketing Strategies That Will Heat Up Your Sales
š„Google introduces email draft template in Docs
We'd love to hear your thoughts and feedback on this newsletterš¤. If you have any suggestions, please reply to this email, and we will see you on TuesdayāØ
Have a great weekend and see you soonš
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