The key to increasing your email open rate

Howdy readers🤩

Do you know what Zuckerberg has to say about NFTs? Well, according to Zuckerberg, NFTs are coming to Instagram soon😮

Zuckerberg adds to that and says “I’m not ready to announce exactly what that’s going to be today, but, over the next several months, the ability to bring some of your NFTs in, and hopefully over time be able to mint things within that environment.” 

We would say it’s not a surprise since Meta’s track record of products in the crypto-verse is spotty so far, to put it generously. Most of you would’ve anticipated this already.

Let’s dive into the newsletter! In this newsletter you will find:

📬 Your struggle is now over - The key to increasing your email open rate.

📲 Retailers Losing out with post-sales support

🛍Product of the week

If you’re new to ScaleUP then a hearty welcome to you, you’ve reached the right place along with 5k+ CEOs, CMO, and marketers.😉 Let’s get into it, shall we? Oh! Before you forget, if someone forwarded this newsletter to you then don't forget to subscribe to our newsletter so you never miss out!

YOUR STRUGGLE IS NOW OVER 

Is your email open rate increasingly falling now? Well, then you need some strategies to increase your email open rate. But how? Don’t worry, what’re we there for? (to solve your problems).

Let’s address the key point here. Everyone’s inbox📩 is flooded with emails they don’t care about or junk and spam and your email probably get lost amidst these emails. So the question here is how to make your email stand so that people do not miss it.

Let’s see how you can do this :

📬KEEP YOUR LIST FRESH

Do your subscribers still want to hear from you?🧏‍♀️

You’ve probably heard the advice that it’s important to email your subscribers consistently so your list doesn’t go stale. But even so, over time, email subscribers can still go stale. Some people may have changed email accounts, or maybe they just aren’t interested in your brand anymore.😓

So to keep your list fresh and filled with engaged subscribers, it’s a good idea to periodically remove inactive subscribers. An inactive subscriber could be anyone who has not engaged with any email in the past 6 months or more.

But before you get rid of them, try sending a win-back email campaign to try to re-engage your inactive subscribers.🧠

Another way to keep your list fresh is by checking in with your subscribers every once in a while to ask if they would like to update their information and their preferences. This way, they are reminded that they can take control of how they want to engage with you😌.

📬 AVOID SPAM FILTERS

Spam filters have gotten more sophisticated in the past several years, but they’re still not perfect. Your emails–even your best emails–can still get caught in the dreaded spam folder, never to see the light of day😪.

If you want to maximize the reach of your email marketing campaigns, you’ll need to do everything possible to avoid being flagged as spam💪.

Here are some best practices to keep your emails from falling into spam folders:

👉Make sure all recipients have opted-in to receive your emails.

👉Send your campaign from a good IP address; that is, an IP address that hasn’t been used by someone else who has sent spam in the past.

👉Send through verified domains.

👉Avoid the excessive use of “sales” language (these are spam trigger words like “buy”, “clearance”, “discount”, or “cash”).

👉Include an easy way for subscribers to opt out of your emails.

📬 MAKE YOUR SUBJECT LINE STAND OUT

When it comes to email open rates, your subject lines are everything. Your job is to make your subject lines stand out👏.

Companies have used email marketing for years, often copying the same subject line formulas. As a result, these common subject lines are often filtered out as white noise. To break away from the competition, you’ll have to get more creative with your subject lines.

Here are some tips for crafting creative subject lines:

🧠Entice curiosity, but don’t be too clever. You want to make them curious enough to open, but without being so cryptic that the subscriber hasn’t a clue as to what you’re talking about.

🧠Insert numbers. There is something about numbers that draws the eye.

🧠Use a fun, joking, or conversational tone.

🧠Speak in the language and style that your subscribers use themselves, especially when talking with their friends.

📬 WRITE LIKE A FRIEND

When writing your emails, you’ll need to put your corporate hat to the side and write like a friend. This is the only way to appeal to your subscribers and get them to open your emails.👯‍♀️

For example, a corporate phrase like, “We’re offering savings to our customers!” comes off as distant and stuffy😴.

A more friendly alternative could be something like, “you’ve gotta check out this deal…”🤩

That makes the email seem a whole lot more personal and makes it less likely that your recipients will simply delete your message and move on.

Remember: in this age of information, everyone is looking for a reason to ignore your emails. They aren’t looking for a reason to read them. But if you appeal to them on a personal level, you’ll stand a better chance of getting an open.

📬 MAKE IT HUMOROUS

Humour has a way of making a strong, instant connection with people🤭. It’s personal, entertaining, and sticks out in peoples’ minds.

But what if you aren’t a very funny person🤔? It’s not always easy to be clever or humorous, and trying to fit your attempt into the narrow constraints of an email subject line? That can be rather tricky.

Thankfully, you don’t have to be a comedian to pull off a humorous email. What’s more important is that you understand your email recipients intimately. If you know their likes and dislikes, it will be so much easier to pull off a joke or insert a tongue-in-cheek reference.

You could also insert a funny animated gif to make your point.

For example:

These tips can help any campaign get better open rates, but don’t get discouraged if you don’t see a turnaround right away💪.

Email marketing is an art 🖼 and science 🧪, so give yourself some wiggle room to experiment and find what tactics work best for your business and your subscribers.

SMOKIN TRENDING

ARE RETAILERS LOSING OUT WITH POST-SALES SUPPORT?!

Over the past decade, smartphones have given consumers more options for how, where, and when they shop(we’re all guilty of it hehe😅).

 In the last two years in particular, due to the COVID-19 pandemic 😷, innovation has been forced upon all retailers. But, is this innovation enough? Or is there something else? Let’s find out.

CONSUMERS USING MOBILE IN-STORE

Shoppers' days of asking in-store sales associates for help could soon be a thing of the past. When customers these days have a question about the products they want to purchase, many now simply reach for their smartphones. 

This type of "smartphone-assisted" 🛍 is growing more common, majorly because they wanted to ensure they were getting the best deal by comparing prices offered by other merchants and searching for coupons, special offers, and other discounts.💸

Consumers also used their smartphones to:

🤳 look up product reviews online

🤳 access loyalty programs

🤳 check inventory

🤳 locate items in the store

Mobile-assisted shoppers find brick-and-mortar purchases 49% less friction-laden than non-mobile-assisted shoppers. (On average)

RETAILERS’ ANSWER TO THE CHALLENGE 💪

Because of these impressive gains, many retailers have prioritized their digital offerings. Over the last year, there was a remarkable improvement in how merchants have embraced digital by adding the features that consumers now expect as part of their shopping experience 🛍.

These innovative merchants understand that consumers no longer think of their shopping experience as physical or digital, Omni- or multichannel; it's all just shopping.

The merchants with the highest satisfaction scores ignore the bright lines that used to define when and how consumers shopped, instead prioritizing the features that help with customer acquisition and conversion.

MERCHANTS, YOU GOTTA DO MORE

The seamless cross-channel shopping experiences that mobile devices create are redefining what consumers want and expect the merchants to deliver. 🔀

Merchants worldwide have done a good job streamlining the cross-channel journey but in doing so, they have lost sight of features that enhance shoppers' post-purchase experience.

Features that are known to promote customer loyalty and trust have grown less common as a result.

Succeeding in this new digital world means finding a payments partner that can help retailers support a full range of mobile-enabled shopping features without overlooking post-sales support to create a shopping experience that is positive throughout the entire process. 😁

PRODUCT OF THE WEEK IS…..

Do you hate the cookie approach as well? But, How does one personalize the experience and provide relevant services without cookies? Your answer is Quantcast 🤩

The Quantcast Measure product helps website and app owners to understand the characteristics and demographics of the people who visit their sites and use their apps much better💻.

The Quantcast Advertise product allows businesses to deliver relevant online advertising to individual users without the use of cookies 🍪.

But, how is this possible? Well, through these amazing benefits that the platform provides.

Now that we have insights directly from the gods of data, it’s not only easy but 10 times more efficient to reach the right audience and track more reliable data.

So what’re you waiting for?🤔

Go signup for the demo here.🥳

NEWS UP

👓Warby Parker's net loss widens by over $40M in Q4

🎽UpWest launches activewear line

📺Instagram Live adds moderation tools

🖼️Russia announces the launch of Rossgram, to replace Instagram

💰Stripe supports Crypto for payment infrastructure

QUICK BITES

📍9 Types Of Content That Will Help Your Local SEO

🔥7 Cold-Email Marketing Strategies That Will Heat Up Your Sales

📥Google introduces email draft template in Docs

We'd love to hear your thoughts and feedback on this newsletter🤗. If you have any suggestions, please reply to this email, and we will see you on Tuesday✨

Have a great weekend and see you soon👋

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