
Howdy Readers 🥰

In this newsletter you’ll find:
🎯 Keep It Real Sell Unreal
🔍 Google Ads Updates: Broad Match Default and tCPA Insights
💡 Google Ads Boosts Conversions with First-Party Data
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INFLUENCER MARKETING
🎯 Keep It Real Sell Unreal
Insights from Modash
“Have authenticity in your influencer collaborations!” is advice you’ve likely heard countless times. But how do you implement it? Here, we’ll break down practical steps to make your influencer collaborations genuinely authentic.
What Does Authenticity Mean in Influencer Marketing?
Authenticity is when your influencer partnership feels natural and not forced. It’s about making sure that the collaboration looks organic and sincere rather than purely transactional.
1️⃣ Find an Authentic Angle for Your Influencer Content
Connecting the creator’s personal story to your product makes the partnership feel genuine.

Example: Travel creator Aakansha Monga, known for her tips on traveling light, partnered with Air India Express to promote their “Xpress Lite fares.” This collaboration worked because it aligned with Aakansha’s existing content and preferences, making the partnership seem natural.
How to Do It Best:
Review the influencer’s past content to find connections with your brand.
Get on a call with the creator to brainstorm authentic ideas together.
2️⃣ Select Influencers Who Already Love Your Brand
The most authentic influencers are those who already use and love your product. Check within your existing customer base or social media followers.