Insight to Influence for Smarter Ads
🚀Make your ads failproof and win sales on every penny spent
In partnership with
Howdy Readers 🥰
In this newsletter you’ll find:
📚 Elevate Your Ads with Education: A Fresh Approach
🔍 New Insights into Google AI Overviews and Keyword Trends
🍪 Navigating a Future Without Cookies: Are Marketers Prepared?
TOGETHER WITH MOTION
The project management platform built for client work.
Automate client onboarding & document collection
Keep customers happy and engaged after the sale
Manage client and team tasks in one place
ADS
📚 Elevate Your Ads with Education: A Fresh Approach
Insights from Brennan Tobin
No one likes feeling sold to. Instead, the best ads focus on providing value, not just pushing a product. A surefire way to create ads that resonate is through educational content. This strategy is often overlooked but has proven highly effective in the ad accounts I audit.
Here are two educational ad ideas you can implement this week:
1. 📊 Statistics Ad
“People lie, numbers don’t.”
Using statistics to highlight the benefits of your product builds trust and credibility. Share compelling data that showcases your product’s effectiveness. For example, if you’re selling a skin care product, an ad stating, “95% of users saw clearer skin in just two weeks,” can be highly persuasive.
2. 📖 Direct Education Ad
“People crave engaging content.”
Break down a common problem your audience faces and offer a solution. This approach drives engagement by providing useful information. For instance, if you offer a financial planning service, create an ad that explains how to create a budget in three simple steps.
Why Educational Ads Work
Educational ads do more than convert; they build lasting relationships. By focusing on educating rather than selling, these ads appeal to a broader audience. They work at the top of the funnel, making them effective even for those unfamiliar with your brand.
The Long-Term Benefits