Influencing the Influencers

🚀 Casting a Wider Net vs. Hooking the Big Fish Influencing the Influencers

Howdy Readers 🥰 

In this newsletter you’ll find:

🌟 The Outreach Challenge: Mass vs. Personalized Influencer Outreach

🌟 Pinterest Launches New AI Features and Brand Safety Enhancements

📊 Insights from AI Analysis of YouTube Ads

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INFLUENCER OUTREACH

🌟 The Outreach Challenge: Mass vs. Personalized Influencer Outreach
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Let’s discuss influencer outreach strategies—specifically, the contrast between mass outreach and personalized outreach.

Mass Outreach: This approach is all about quantity. The idea is to reach as many influencers as possible, hoping to secure collaborations through sheer volume. It’s cost-effective and scalable but often lacks personal connection and engagement.

Personalized Outreach: This method focuses on building relationships by reaching out to select influencers with tailored messages. While it requires more effort and time, the results are typically more impactful.

Why Brands Should Rethink Mass Outreach:

👉 CONSEQUENCE #1: Wasting Top Influencers Mass outreach often has a low success rate, leading to missed opportunities with the best influencers. Whether you're in a broad niche like beauty or a specific one like cross-stitch, the pool of great influencers is finite.

What to do instead: Target influencers who align closely with your brand and audience. Prioritize quality over quantity.

👉 CONSEQUENCE #2: Weak Engagement Influencers can spot bulk emails, which show a lack of genuine interest. This decreases the likelihood of meaningful engagement and collaboration.

What to do instead: Send personalized messages to influencers you've vetted. Highlight why they’re a good fit for your brand to build stronger connections.

👉 CONSEQUENCE #3: Damaging Reputation Automated, impersonal outreach can harm your brand’s reputation. Influencers often share their experiences, and negative feedback can spread quickly.

What to do instead: Craft thoughtful, personalized outreach and invest in building genuine relationships. Influencers will appreciate the effort and be more willing to collaborate.