You Buy What You Hear!
🚀 TikTok Toolbox 2.0 Launching New Toys For Your Social Commerce Game, Meta's Free First-Party Data Mastercalss
Howdy Readers🥰
Am seriously paying my bills with LIKES & HEARTS??? 😂🤷♀️
In this newsletter, you will find:
📲How Suggestions Increase Conversions?
🛠 TikTok Toolbox 2.0: Post-Purchase Surveys & Text-Based Storytelling
💰Maximize Your ROI with Meta’s First-Party Data Masterclass
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📲HOW SUGGESTIONS INCREASE CONVERSIONS?
Ever wondered how our minds are easily shaped by suggestions? Welcome to the fascinating world of Suggestibility Bias. 💡
Now, picture this: On a fine Saturday night with friends, Lisa shared a wild travel story. Suddenly, everyone's itching for an adventure. Next thing you know, they're all planning a spontaneous trip, feeling the travel bug bite hard. 🏝️
Boom, Suggestible Bias just got to these F.R.I.E.N.D.S. And it can get to your customers too!
The Science of Suggestibility Bias:
Suggestibility can cross with how you recall your memories & make decisions in the future. It's like having a sneaky little memory distorter. For starters, emotions play a big role.
When we're feeling intense emotions to buy something, we become more receptive to suggestions. So, the key with this bias is not just suggesting but showcasing the emotion before the suggestion.
Science of what your customers think!
Once upon a time, at a hot new cafe , Sarah overheard her friends raving about the "Lucky Charm Latte" . They said it made them feel super energized & focused.
Curious, Sarah decided to try it too. The barista screams, "This drink always brings good vibes 😉" Lo and behold, after sipping the latte, Sarah felt a sudden burst of productivity & positivity. She started believing that the drink had special powers!
Now, this is suggestibility bias at play!
Your customer’s buying decisions can be influenced by Suggestible Bias - just with a few suggestions that can fuel up their mind. A justification of why they chose right, their bucks spent right.
The Classic Word Of Mouth, eh?