Hack those sales in
đCognitive Hacks to Boost BFCM Sales with Data-Driven Ad Insights
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In this newsletter, youâll find:
đ§ Cognitive Hacks to Boost BFCM Sales with Data-Driven Ad Insights
đ YouTube Updates: New Analytics and Brand Partnership Tools
đ„ LinkedInâs Guide to Effective Short-Form Video Content
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đ§ Cognitive Hacks to Boost BFCM Sales with Data-Driven Ad Insights
Black Friday and Cyber Monday (BFCM) are competitive, and brands need more than just discounts to stand out. Cognitive science offers powerful insights into how people process information, helping marketers create high-impact, memorable ads. Hereâs a deeper dive into cognitive strategies to elevate your BFCM campaigns.
1. Tap into Curiosity with âOpen Loopsâ
Curiosity is a powerful motivator. Using âopen loopsâ in your adsâhinting at something intriguing but incompleteâcan drive clicks as viewers seek resolution. For example, starting an ad with âDiscover the secret behindâŠâ or âDonât miss out on whyâŠâ leaves an open question that viewers feel compelled to answer by engaging with the ad.
Execution Tip: Use open loops in your ad copy to tease key details about your BFCM offer, making viewers want to click to learn more. Keep these loops simple and relevant to your promotion for maximum impact.
2. Use the âPeak-End Ruleâ in Your Messaging
Research shows that people remember the peak and end of an experience more vividly than the middle. For ads, this means placing your most exciting offer and strongest call-to-action at the start or end of your content to leave a lasting impression. This technique helps your ad stick in viewersâ minds, even after theyâve scrolled away.
Execution Tip: Position your most compelling offers and CTAs at the start or end of your ad to capitalize on this psychological effect. Strategically arranging content can create a more memorable interaction.
3. Enhance Visuals with âNeural Primingâ
Neural priming leverages familiar cues to create instant recognition, which speeds up cognitive processing. For example, using recognizable symbols, like a shopping cart or a gift icon, primes viewers to think about shopping or gifting immediately. This familiarity minimizes cognitive load and increases the likelihood of engagement.
Execution Tip: Incorporate symbols, colors, or patterns associated with the holiday season to quickly engage viewers. Neurons, a platform grounded in neuroscience, can help pinpoint which visual cues work best to maximize impact, ensuring that your ads resonate quickly with your audience. Book a free session today & start improving your ads!
4. Activate Urgency with âTemporal Landmarksâ
Temporal landmarksâevents or dates that feel significantâhelp anchor a sense of urgency and importance. Instead of vague timing, like âlimited time offer,â frame your BFCM ads around key dates or moments, such as âOnly this Black Fridayâ or âThis holiday weekend.â This technique taps into how people perceive the importance of specific times, adding weight to the call to action.
Execution Tip: Identify critical dates and incorporate them into your messaging to create urgency tied to specific times. This tactic doesnât just drive urgency; it gives your offer more context and relevance, prompting quicker decisions.
Final Takeaway: Drive Conversions with Cognitive Science
Integrating cognitive science into your BFCM ads lets you cut through holiday noise and drive meaningful engagement. By applying these smart strategies, your BFCM campaigns can leverage curiosity, familiarity, and urgency to resonate deeply with consumers, ensuring a memorable and effective holiday season.
đ YouTube Updates: New Analytics and Brand Partnership Tools
Insights from Social Media Today and SEJ
In its latest update, YouTube introduces a series of tools designed to assist creators in understanding video performance and engaging more effectively with brands. These tools are expected to transform how creators interact with their metrics and expand their revenue opportunities through direct brand partnerships.
The Breakdown:
Data Stories: This new feature in YouTube Studio provides creators with a narrative format of video performance within the first 24 hours. It replaces traditional analytics interfaces with a more intuitive, visual breakdown, helping creators quickly grasp key performance drivers.
Most Relevant Comment Filter: The rebranded Community tab now includes an AI-powered filter to surface the most engaging comments, prioritizing viewer questions to foster deeper interactions. This tool is part of YouTubeâs broader strategy to enhance community engagement across its platform.
Video Linking for Shorts: YouTube has modified its approach to brand collaborations by allowing creators in the YouTube Partner Program (YPP) with over 4,000 subscribers to initiate partnership requests to brands for Shorts content. This reverse-initiation model aims to provide creators more control and facilitate easier connections with advertisers.
Enhanced Brand Interaction: Creators can now tag and suggest their content to potential advertisers through YouTube Studio, making it simpler to establish and verify brand collaborations. Accepted tags enable advertisers to access organic video performance data, reinforcing transparent and mutually beneficial relationships.
YouTubeâs rollout of Data Stories and the new brand collaboration tools for Shorts creators reflect its ongoing commitment to enhancing user experience and monetization avenues on the platform. These features not only simplify complex data but also empower creators with more autonomy in their interactions with brands. As YouTube continues to refine these tools, creators and advertisers alike can look forward to more tailored and effective engagement strategies.
đ„ LinkedInâs Guide to Effective Short-Form Video Content
Insights from Social Media Today
LinkedIn encourages creators to embrace its new full-screen, vertical video feedâdesigned to mirror the TikTok trendâby offering tips on crafting engaging short-form videos.
LinkedInâs latest statistics show a sixfold increase in âimmersive video viewsâ quarter-over-quarter and a 36% rise in total video viewership year-over-year. As the platform seeks to attract a younger demographic, these new video features are pivotal.
The Breakdown:
Video Length: Optimal video content should be between 15 seconds and 2 minutes to capture audience attention effectively.
Descriptions: Adding relevant descriptions to videos can enhance discoverability and context.
Engagement: Encouraging viewers to share and comment can significantly increase interaction rates, amplifying reach and engagement.
While adapting to a format popularized by TikTok might seem off-brand for LinkedIn, the substantial increase in video engagement highlights the importance of evolving content strategies to include dynamic and concise video content to meet changing user preferences.
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