Hack the CAC
🚀 The Belladaar Blueprint to lower CACs and higher revenue
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In this newsletter, you’ll find
🎯 Belladaar’s Blueprint: Transforming NCPA & Skyrocketing Revenue
🚀 Revolutionizing Ad Campaigns: Reddit's Free-Form Ads and Google's Seasonal Templates
🤓 Google Search Console Integrates INP Metric to Enhance Web Interactivity Assessment
CUSTOMER ACQUISITION
🎯 Belladaar’s Blueprint: Transforming NCPA & Skyrocketing Revenue
Insights from Abi Richards
Belladaar, a distinguished jewelry brand, achieved remarkable success by slashing its Net Customer Purchase Acquisition (NCPA) by 38% while soaring revenue by an impressive 142% year-over-year. The strategy? A meticulously crafted process focusing on converting content creation, standout creatives, and savvy ad account setup. Here's how they did it:
Crafting Content That Converts
🌟 Leverage Social Proof:
Secured endorsements from high-profile individuals like Vanessa Hudgens, Amanda McCants, and Anastasia Karanikolaou, injecting undeniable social proof and crafting ideal content for Meta and TikTok.
You can also take the Micro Influencer Approach with Minisocial to drive great engagements and gather authentic content from multiple influencers pretty much on autopilot. Get started today and get 15% off your first campaign.
🎯 Address and Sell Goals:
Tackled specific customer pain points, like the ability to shower in their jewelry, enhancing the product's appeal.
Emphasized the aspirational identity and feelings associated with the product, making it not just a purchase but a lifestyle enhancement.
📹 Prioritize Video Content:
Focused on User-Generated Content (UGC) videos, noting their higher trust, authenticity, and engagement rates. For Belladaar, this approach never saw Click-Through Rates (CTR) drop below 8% on Meta acquisition campaigns.
🚫 Authentic CTAs:
Avoided the direct 'shop now' in CTAs, opting for more authentic expressions that don't overtly push the sale, thus maintaining the genuineness of UGC.
Standing Out in the Crowd
✨ Unique Creative Direction:
Crafted bold and distinctive creatives that speak directly to the Ideal Customer Profile (ICP), making the brand's advertisements more engaging and less like typical ads.
🔍 Embrace Uniqueness:
Offered an unmatched, compelling value proposition that captures interest and sets Belladaar apart from competitors, ensuring ads resonate deeply with the target audience's desires and aspirations.
Optimized Ad Account Setup
🔝 Embrace Advantage+: