Go Beyond Social for Sales

🚀 Look beyond Social and win more sales

September 09, 2024

Howdy Readers 🥰 

In this newsletter, you’ll find:

🚀Step Beyond Social for Success

📈 YouTube, Google Ads, and Life360: New Advertising Tools for Growth

🎯 Key Advertising Strategies to Maximize Performance

If you’re new to ScaleUP then a hearty welcome to you, you’ve reached the right place along with 50k+ CEOs, CMOS, and marketers.😉 Let’s get into it, shall we? Oh! Before you forget, if someone forwarded this newsletter to you, don't forget to subscribe to our newsletter so you never miss out!

TOGETHER WITH SMART RECOGNITION

New AI tool lets you Capture leads without opt-in forms!

Introducing Smart Recognition, the AI tool designed to identify and capture the email addresses of your anonymous website traffic. 🎯

With 'Machine Fingerprinting' technology, Smart Recognition matches your unknown website traffic with associated email addresses from a 220+ million online shopper database. 🌐

Some of the biggest brands are using this technology to

  • Capture the email addresses of up to 40% of anonymous website Traffic. 

  • Grow their Email list 10x faster. 

  • Email irresistible offers to prospects browsing their site.

  • Send more abandoned cart emails to people who don't complete checkout.

  • Add those email addresses to Meta remarketing audiences.

No more missed opportunities! Say goodbye to opt-in forms and hello to increased lead generation and higher ROI.  Yes… it’s CAN SPAM Compliant

SOCIAL

🚀Step Beyond Social for Success

Does the thought of your Search and Social Media campaigns drying up keep you awake at night? You’re not alone. While these channels often deliver strong results, relying solely on them can be risky. To ensure a steady flow of new customers, it’s crucial to explore new platforms and diversify your marketing strategy. Native advertising offers a great way to expand beyond the familiar walled gardens of Search and Social. Here’s how you can do it:

1. Optimize Performance Goals with Native Advertising

Native advertising operates similarly to Search and Social, often using a CPC (cost per click) model. This means you only pay when a consumer shows interest, allowing you to gain impressions as added value. By leveraging native platforms that use pixels for optimization, you can continue driving leads and sales while extending your media campaigns.

2. Repurpose Social Media Creatives as Native Ads

You don’t always need brand-new creative assets to start a native advertising campaign. If you already have social media creatives, repurpose them for native placements. These assets can mimic the look and feel of social media ads, making them an excellent starting point for your native campaigns without extra costs.

3. Extend Your Reach Beyond Walled Gardens

While it’s tempting to stay within the safe confines of Google and Meta, venturing outside these platforms can help you reach new audiences in different contexts. Native advertising platforms offer transparency and allow you to engage users while they consume content on their favorite websites.

Pro Tip: Taboola Select offers access to premium publishers like Yahoo, Business Insider, and The Associated Press. It allows you to place ads in brand-safe environments, ensuring your message reaches the right audience in the right context. This can lead to a significant decrease in CPA, making it an effective way to stretch your marketing dollars further.

If your budget is tight, start by focusing on key tentpole events or holidays. Activating additional platforms during these times can drive significant impact. By diversifying your marketing strategy beyond Search and Social Media, you can reduce risk and open up new avenues for growth. Explore these options and see how they can enhance your overall campaign performance.

ADS

📈 YouTube, Google Ads, and Life360: New Advertising Tools for Growth
Insights from Google, Search Engine Land, and AdWeek

Recent updates from YouTube, Google Ads, and Life360 are offering advertisers more control and new avenues for expansion. These developments provide brands and businesses with enhanced tools to grow their reach and drive engagement effectively.

The Breakdown:

  • YouTube’s Website Visits Goal: YouTube Studio now allows creators to promote website visits through videos. This global tool helps target audiences by location and language, with tracking available via the Promotions tab. Advanced users can still opt for Google Ads for more detailed targeting and analytics.

  • Google Ads Update on Parked Domains: Starting in October, new Google Ads accounts will be opted out of placing ads on parked domains—sites with minimal content. This change helps advertisers avoid low-quality placements and focus on relevant audiences. Advertisers can manually opt back in through settings if needed.

  • Life360’s New Ad Revenue: Life360, the location-sharing app, expects to generate $10 million in ad sales by the year’s end, partnering with brands like Uber. This expansion leverages its family-focused user base, signaling significant growth in its ad business.

These updates offer brands the chance to optimize their ad spend while taking advantage of new tools to drive traffic, engage users, and expand their business reach.

MEDIA BUYER INDEX

🎯 Key Advertising Strategies to Maximize Performance
Insights from Northbeam

This week’s advertising metrics reveal important trends, providing actionable insights for brands to optimize their ad campaigns and stay competitive.

The Breakdown:

  • Refining Meta and Google Ads: Both platforms saw slight drops in conversion rates and ROAS. Brands should focus on improving ad creative, refining targeting, and using retargeting strategies to maintain engagement and capitalize on rising AOV (average order value).

  • Adjusting TikTok & YouTube Campaigns: With ROAS drops and higher customer acquisition costs on these platforms, advertisers should explore new formats like influencer collaborations or user-generated content to refresh campaigns. YouTube video retargeting can help recover lost efficiency.

  • Tapping into Microsoft’s Positive Performance: Microsoft ads showed strong conversion rates and lower CAC, presenting an opportunity to allocate more budget toward these campaigns, especially for B2B and B2C markets.

  • Optimizing Pinterest Campaigns: With mixed results, Pinterest advertisers should focus on creative updates and audience segmentation. A/B testing on visuals and targeting can help regain ROAS efficiency and attract higher-value purchases.

By fine-tuning strategies based on these insights, brands can improve performance across platforms and optimize their advertising investments.

QUICK HITS

🥅 How did Bedrop achieve 35% higher AOV in search channels than in social? With over 500M daily active users, you can beat your CPA goals with Taboola’s advanced algorithm, and get 50% more views and 10x higher engagement rates compared to traditional display ads. Start maximizing your ad performance with Taboola today! 

📮Are your email stats and overall deliverability plummeting? Try Inbox Mailers and generate up to 3X higher open rates. LEGITIMATE open rates. It works by perfectly sending your emails when your subscriber is actively in their inbox. Book a free demo and see it in action for yourself!

🪜Meta announces messaging interoperability steps for EU users under the Digital Markets Act, enabling WhatsApp and Messenger to import chats from third-party apps. Users can keep chats separate or combined, with rich messaging features like reactions and read receipts. 

🛍️Independent stores plan heavily for Black Friday-Cyber Monday (BFCM), with 46% reporting that up to 30% of their annual sales stem from BFCM and holiday shopping. A survey found 34% prepare one-to-three months in advance, with 26% increasing inventory. Email marketing leads strategies (29%), and 67% sell across multiple channels.

ADVERTISE WITH US

Wanna put out your message in front of over 50,000 best marketers and decision makers?

We are concerned about everything DTC and its winning strategies. If you liked what you read, why not join the 50k+ marketers from 13k+ DTC brands who have already subscribed? Just follow this.

At ScaleUP, we care about our readers and want to provide the best possible experience. That's why we always look for ways to improve our content and connect with our audience. If you'd like to stay in touch, be sure to follow us EVERYWHERE🥰

Thanks for your support :) We'll be back again tomorrow with more such content 🥳