Friendly Fraud! Friendly Fix!

🚀 Manage Friendly Fraud and fix your chargeback losses!

Howdy Readers 🥰 

In this newsletter you’ll find:

🙌 Addressing Friendly Fraud Effectively

🥂 Maximizing Marketing Collaboration: Pinterest and LinkedIn's Latest Updates

📈 Google Analytics Upgrades: Compliance and Migration Essentials

TOGETHER WITH INSENSE

Grow your UGC content pipeline with ease

UGC videos are high converters because they influence purchase decisions.

Leading eComm brands have a way of using UGC content across all their organic and paid marketing channels; from their own brand social media to their website, their email campaigns, and their paid social ads.

But get this: The #1 pain point for marketers is having the manpower to find, communicate, and manage collaborations with influencers. 

Enter Insense.

Insense is the leading platform for UGC and influencer campaigns, used by 1,500+ major eCommerce brands like:

• Nurture Life –  Streamlined their UGC content flow with a single team member, reducing their turnaround time from 2 months to 2 weeks, while significantly decreasing CAC

• Solawave –  Received 180+ assets at $0 cost through product seeding at scale 

• Particle for Men – Achieved up to 2x ROAS using Meta whitelisted ads with creators sourced from the marketplace

Through Insense a single marketer can manage multiple campaigns to scale UGC sourcing, or you can opt for their managed service plan and receive up to 18 ready-to-use UGC ads within 14 days.

Book a free strategy call and get 5% off their managed service plan until Feb 29.

EFFECTIVE FRAUD MANAGEMENT

🙌 Addressing Friendly Fraud Effectively

Handling friendly fraud with speed and precision is crucial for businesses aiming to mitigate financial repercussions, steer clear of penalties, and safeguard their reputation. It is becoming especially difficult as Friendly Fraud is the cause of chargebacks 79.03% of the time, that is 8 out of 10 times. So a swift response enables companies to uncover the roots of disputes and chargebacks, paving the way for preventive actions against future occurrences and enhancing customer relations in the process.

Strategies for Managing Friendly Fraud

1. Dispute Investigation

Initiate an in-depth examination whenever a chargeback or refund request arises to assess the legitimacy of the customer's claim.

• Scrutinize transaction logs and prior communications with the customer.

Understanding the dispute's basis is vital for crafting an effective response strategy.

2. Compiling and Submitting Evidence