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In this newsletter, you’ll find:
🚚💰How To Offer Free Shipping — And Recover Costs Too
💡 X Launches ‘Trend Genius’ Ads to Harness Trending Conversations
🌟 New Ad Tools from Microsoft and Paramount
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FREE SHIPPING
🚚💰How To Offer Free Shipping — And Recover Costs TooÂ
Insights from Convertcart
Offering free shipping can significantly boost your sales. 62% of consumers won’t consider buying from an online retailer that doesn’t offer free shipping. But as a retailer, how can you recover those shipping costs?
1. Perks with a Loyalty Program
Getting repeat customers is easier than acquiring new ones. Encourage them to come back with a tiered loyalty program that includes free shipping perks.
How to optimize:
Birthday Rewards: Offer free shipping as a birthday reward for loyalty members. Send personalized emails with a unique code or automatically apply it during their birthday month.
Charitable Initiatives: Align your program with charitable causes. For example, offer free shipping on products where a portion of the proceeds goes to charity.
Referral Program: Implement a program where customers earn rewards for referring friends or family. This can include free shipping and other perks.
Tiered Rewards: Encourage spending by offering free shipping at higher tiers within your loyalty program.
2. Prioritize First-Time Customers
To attract first-time customers, use free shipping as a key incentive to drive higher conversion rates.
How to optimize:
Mobile App Orders: Offer free shipping on the first order placed through your mobile app to boost downloads and usage.
Time-Bound Offers: Create urgency with limited-time free shipping offers for first-time customers to prompt faster purchases.
3. Create DIY Product Bundles
Bundling products can encourage customers to purchase more and qualify for free shipping.
How to optimize:
Purchase Threshold: Set a minimum purchase amount for bundles to qualify for free shipping, encouraging larger orders.
Customer Segmentation: The tailor bundle offers free shipping to different segments, such as exclusive deals for loyal customers.
4. Promote Slow-Moving Product Categories
Use free shipping to move inventory sitting in your warehouse too long.
How to optimize:
Target Slow-Movers: Focus your free shipping promotions on products in storage the longest.